Why has Noo Phuoc Thinh lost his status and his appeal has significantly diminished?

Việt Nam•23/07/2024

"You're hurting me," released not long ago by Noo Phuoc Thinh, has received relatively low views considering the singer's status. The song was affected by the popularity of his two brother's shows.

You're kidding, that hurts! Noo Phuoc Thinh's new song only garnered 494,000 views after about 5 days of release. This is an alarming number for a top star with approximately 15 years of experience in the music market like Noo Phuoc Thinh. There are several reasons for this lackluster performance. Firstly, the timing of Noo Phuoc Thinh's release was risky, and more importantly, the product's quality did not meet audience expectations.

Disadvantages of Noo Phuoc Thinh

At this time, the return of any singer could be affected. The hype surrounding the two shows "Brother Says Hi" and "Brother Overcomes a Thousand Obstacles" is immense. All topics related to the brothers in these two shows, including childhood photos and videos, are completely dominating public attention. Amidst this, Noo Phuoc Thinh's return is significantly impacted.

Also that evening, Noo Phuoc Thinh released his music video. Joking aside , the uproar between Hoang Thuy and Miss Universe Vietnam 2024 has taken a new turn. Simply by releasing a screenshot of a message mentioning "Thanh Hang," believed to be Thanh Hang, Hoang Thuy has ignited a heated debate on social media. The "battle" between Hoang Thuy and Pharmacist Tien, Huong Giang, and Valentin Tran had already been intense for days. Now, with the appearance of a top-tier supermodel like Thanh Hang, it's easy to understand why she's capturing the online community.

The brother saying "hi" for weeks has been the most talked-about topic in music. Photo: Producer.

According to YouNetMedia, in the statistics of the hottest music topics on social media last week, as of the afternoon of July 22nd, that is, the period of time You're kidding, that hurts! Upon release, "Anh trai “say hi” (Brother Says Hi) still leads with over 174,000 discussions. "Anh trai vượt ngàn chông gai" (Brother Overcoming Thousands of Obstacles) is in second place with 75,000 discussions. Third place goes to Rap Viet (22,000 discussions) even though the show has only just begun its casting. You're kidding, that hurts! It ranked 4th with a modest number of discussions compared to the first place spot, which had around 10,000.

Not to mention the timing. You're kidding, that hurts! Upon its release, Den just had a new music video. Don't break my heart. Sơn Tùng's popularity remains high, while Karik has released a major album in his career. Such strong competition has somewhat diverted audience attention from Noo Phước Thịnh.

Before Joking with me hurts , Noo Phuoc Thinh hasn't released a new music video in almost 4 years. Not to mention... You're kidding, that hurts! So, Noo Phuoc Thinh's most recent music video is... I loved someone else more than you. It was launched on September 9, 2020.

That amount of time is enough for a newcomer like Wren Evans to have a hit song. I like you a little too much , then there's the music video. Good luck, Pain , album LoiChoi with hit Call Me, We Used to Know Each Other and a reality show. Around the same time, many young talents, especially HIEUTHUHAI, tlinh… gradually dominated the market and formed a new generation of "powerful" singers.

Meanwhile, Noo Phuoc Thinh remained quiet. He still participated in music events but released no new products and hardly appeared on reality shows. This difference made it difficult for Noo Phuoc Thinh to avoid losing his popularity.

Too many disadvantages meant that Noo Phuoc Thinh's comeback not only failed to live up to expectations but also ended up with rather lackluster results.

Noo Phuoc Thinh's music video boasts impressive visuals, but the music itself hasn't quite met audience expectations. Photo: FBNV.

The music was disappointing.

Noo Phuoc Thinh boldly jumped into the "eye of the storm" of three music programs and social media dramas. In this context, to directly compete with "Anh trai vượt ngàn chông gai," "Anh trai “say hi," or Sơn Tùng, Karik, and Đen, Noo Phuoc Thinh's product had to be sufficiently appealing. However, judging by the viewership and audience reactions, what Noo Phuoc Thinh presented at... You're kidding, that hurts! That's not enough.

Noo Phuoc Thinh used to stand out with pop and ballad songs, showcasing his emotional and warm voice. This time, with "Joking hurts ," Noo Phuoc Thinh reinvents himself with a song in the synthwave genre, a popular style worldwide for many years. Any change in his music is noteworthy and highly appreciated.

Unfortunate, You're kidding, that hurts! It's a rather simple and safe song, from its structure to its melody, lacking any climax or explosive energy, leaving no opportunity for Noo Phuoc Thinh to showcase his vocals. Furthermore, the use of auto-tune to suit a synthwave track also diminishes the singer's emotional depth.

You're kidding, that hurts! The melody is catchy, the chorus is quite memorable, but the lyrics are bland, with many lines considered immature and childish. Furthermore, the two verses are identical, and the drop isn't particularly special. You're kidding, that hurts! It's difficult to create a sense of impression or surprise for the audience, and it might even become boring after a few listens.

You're kidding, that hurts! It even made quite a few viewers think of... Lonely Star by Jack. The reason for this comparison is that both are in the same genre of music and, when they first debuted, Lonely Star It is also said to have taken inspiration from The Weeknd's hit song.

Specifically, one viewer commented: "I feel like the song isn't quite up to par with your reputation. It hasn't really exploded in terms of musical quality as I expected. There's something I want to say honestly, TUNO's latest composition is exactly the same as the song..." Lonely Star Jack's.

Noo Phuoc Thinh replied: "Everyone has different perceptions. When I release music, I listen to it, I like it, I cherish it, and I'm eager to share it with the audience. Whether it's good or bad is normal; I respect all opinions."

Source