Viettel retains its position as the most valuable brand in Vietnam.

In the 2024 ranking of the 100 Most Valuable Brands in Vietnam, recently announced by Brand Finance – a leading global brand valuation company – the Military Telecommunications and Industry Group ( Viettel ) maintained its position as the most valuable brand in Vietnam for the ninth consecutive year, and was also the enterprise most highly regarded by the public for its sustainable development.

Viettel Group has maintained its position as the most valuable brand in Vietnam for nine consecutive years.

In 2024, the public perception of Viettel's sustainable development value was estimated at US$756 million. This was the second year Brand Finance measured this value, and Viettel led for two consecutive years since 2015, maintaining a lead of 3-7 times over other brands operating in the telecommunications, food and beverage (F&B), banking, and real estate sectors. According to Brand Finance, this value reflects consumers' assessment of the company's commitment to sustainable development. The index shows that Viettel's technological and financial contributions to solving social problems and improving the quality of life for Vietnamese people are highly valued by the public. This assessment contributes to Viettel's overall brand value of US$8.9 billion. To explain Viettel's ability to maintain growth compared to other brands, Brand Finance cited its 5G deployment plan and customer evaluations of product and service quality, as well as its commitment to sustainable development. In other countries and regions around the world, businesses ranked by Brand Finance in terms of brand value and consumer assessment of sustainable development include Samsung, T-Mobile, ARM, etc. Viettel Group stated that in its early 2000s, Viettel operated with a business philosophy linked to social responsibility, focusing on human development, demonstrated by prioritizing mobile network access in rural areas. In subsequent years, Viettel contributed to sustainable development goals through the popularization of technology and the implementation of programs such as "For the Studious Children," "Heart for Children," and "Internet for Schools." In its fourth development phase (2018-2028), Viettel aims to be a pioneer and key player in building a digital government to better serve the people; building a digital economy to make people wealthier; building a digital society to make people happier; and building cybersecurity to make people safer. In 2023, Viettel allocated 259 billion VND to support education, healthcare, charitable activities, and assistance for those in difficult circumstances. In the same year, Viettel developed its Sustainable Development Report with the theme “Technology with heart”. In 2024, Viettel will continue to promote sustainable development activities in key areas including: developing high-quality human resources, building a digital society, ensuring information security, reducing greenhouse gas emissions, developing smart green data centers, and transparent governance.

Brand Finance is a leading global brand valuation company, established in 1996 and headquartered in the UK. In 2023, Brand Finance and the International Advertising Association (IAA) published their first report on the perceived sustainability value of the 500 most valuable brands globally. Through this, brands can see the financial value linked to their reputation for sustainable operations.

Source: https://nhandan.vn/viettel-giu-vi-tri-thuong-hieu-gia-tri-nhat-viet-nam-post836815.html