VPBank leads the market in total credit card usage volume.

In 2023, VPBank continued to maintain its leading position in credit card sales. This position was achieved thanks to its strategy of continuous innovation, launching many card lines that optimally meet users' payment needs. This remarkable growth stems from diverse products and optimal payment solutions. According to the 2023 Card Data Report compiled by the Vietnam Bank Card Association, VPBank continued to hold the leading position in total credit card sales (including payment and cash withdrawal sales) reaching over 152 trillion VND, accounting for 17% of the market share. Prior to this, in the first six months of 2023, VPBank credit cards also achieved impressive transaction growth of 65% compared to the same period last year, higher than the market average of 21%. To achieve this impressive achievement, VPBank has continuously strived to improve and diversify its card products and payment solutions. As one of the banks with the most diverse range of credit cards on the market today, VPBank's card products are researched and implemented to suit each customer segment and their needs. For the high-end customer segment, the Mastercard Diamond World and Diamond World Lady cards offer premium experiences with exclusive offers and outstanding benefits in shopping and dining . For the Millennials segment, VPBank offers several attractive card lines, including the StepUp credit card, notable for its diverse designs and cashback offers of up to 15% on online spending; the VPBank Shopee co-branded card, a smart choice for those who love online shopping, offering year-round free shipping codes and cashback of up to 10% on Shopee; and the Lady Mastercard, with a collection of 12 card designs across 3 themes, offering cashback of up to 15% on essential spending categories for women. For Generation Z, VPBank JCB Z is designed with a 10% cashback offer for areas relevant to young people's consumption habits such as dining, entertainment, and transportation. Most recently, VPBank launched the Flex Card 2-in-1, allowing customers to flexibly choose their spending source from a credit limit or payment account, while also offering a personalized points program tailored to user needs and preferences. Besides card products, with the bank's investment in developing modern technology and implementing many advanced payment methods while optimizing security, such as the Tap & Pay contactless payment solution, VPBank customers can enjoy a convenient and diverse payment experience, meeting all their daily financial needs in a single super app – the VPBank NEO digital banking platform. Continuing to enhance financial benefits for customers, VPBank is also expanding its partner network to offer attractive promotions and discounts, increasing the value of card usage for customers. These strategies not only help VPBank maintain and strengthen its leading position in the credit card market, but also affirm the bank's commitment to providing the best services, meeting and exceeding customer expectations. A newly launched program, exclusive to VPBank NEO, has just been implemented for customers who love VPBank credit cards: the spending challenge program. Accordingly, when customers reach the spending threshold, they will immediately receive vouchers from over 80 prominent partners in the market, across diverse sectors including food and beverage, shopping, entertainment, and travel , with discounts up to VND 300,000. Notably, VPBank NEO also offers a spending tracking feature, a first for a banking app, helping customers manage their personal finances more effectively and conveniently than ever before. This feature uses technology to automatically track all customer transactions and spending, providing timely reminders about spending limits and payments due. Simultaneously, during promotional programs, the system automatically updates and notifies customers of attractive offers and gifts. As a result, customers can not only better control their daily expenses but also easily access and experience a rich collection of gifts with many special offers. For example, VPBank Mastercard credit card holders will receive discounts of up to VND 200,000 on international and domestic flights, hotel bookings, or tickets to entertainment venues when paying at Traveloka. Get a 10% discount of up to VND 400,000 at Mytour when booking domestic hotels, and up to VND 100,000 at Vexere. Additionally, customers booking at resorts and paying with a VPBank credit card will receive a super 10% discount at Movenpick Resort Cam Ranh and Phan Thiet, Azerai La Residence Hue, Azerai Can Tho, and Azerai Ke Ga Bay. For shopping enthusiasts, discounts of up to VND 2,000,000 when purchasing goods at Nguyen Kim and Cho Lon electronics stores are an attractive offer not to be missed. For more detailed information, please contact our hotline at 1900 54 54 15 or visit our website: https://www.vpbank.com.vn/ca-nhan/the-tin-dung Source: https://www.vpbank.com.vn/tin-tuc/thong-cao-bao-chi/2024/vpbank-dung-dau-ve-tong-doanh-so-su-dung-the-tin-dung