Nestle' Milo Barley Milk Case: Signs of consumer deception, transferred to investigation agency

Regarding the advertising information on Nestle' Milo barley milk products, Dong Nai Department of Health determined that there were signs of consumer deception, so it recommended transferring the case file to the police for investigation.

Nestlé Milo product - Photo: TTO

On May 29, Dong Nai Department of Health sent a document to the Department of Food Safety and Dong Nai Provincial People's Committee to report on the progress of inspection, verification and clarification of information about advertising of the product "Nestlé Milo barley milk supplement" of Nestlé Vietnam Company Limited.

Accordingly, on May 21, Dong Nai Department of Health sent a document reporting to the Provincial People's Committee on the progress of inspection, verification and clarification of information about advertising the product "Nestlé Milo barley milk supplement" of Nestlé Vietnam Company Limited.

On May 28, the Department of Health coordinated with relevant departments and branches to organize a meeting to unify the handling of food safety inspections at Nestlé Vietnam Company Limited.

At this working session, through checking and reviewing related documents, the representative of the Department of Health and the inspection team agreed: "Determining that the case has signs of deceiving consumers and customers, it is recommended that the Department of Health issue a document transferring the case file to the police investigation agency."

On May 29, the Department of Health issued a document transferring the case file and handing over all related documents to the police investigation agency to verify, clarify and handle the case according to legal regulations.

As reported, previously implementing the official dispatch of the Food Safety Department on coordinating information handling, the Dong Nai Provincial Department of Health invited relevant parties to meet to agree on handling information about product advertising.

On May 15, the Dong Nai Provincial Department of Health directed the Food Safety and Hygiene Department and the Department Inspectorate to coordinate with the Inspectorate and the Press and Publishing Management Department (Dong Nai Provincial Department of Culture, Sports and Tourism) to work with representatives of Nestlé Vietnam Co., Ltd. (An Binh Ward, Bien Hoa City).

At the time of the meeting, the company presented two products "Nestlé Milo 3-in-1 barley drink supplement" (product self-declaration dated December 27, 2021), and "Nestlé Milo barley drink supplement" (product self-declaration dated August 10, 2022) according to the official dispatch of the Department of Food Safety, which is not related to the use of information from the Institute of Nutrition on the product label.

Nestlé Vietnam confirms that it only uses information from the Institute of Nutrition on the product label "Nestlé Milo barley milk supplement", other products of the company do not use information from the Institute of Nutrition.

In addition, the company provided a confirmation document from the Institute of Nutrition (January 25, 2024) regarding research evaluating the effectiveness of the product combined with physical education for primary school students, agreeing with the content: the product helps improve physical qualities after 3 months of use.

While waiting for instructions, Nestlé Vietnam has proactively stopped all advertisements related to the Institute of Nutrition on television, digital platforms, social networks, billboards...

At the same time, the company asked partners to stop posting related content and planned to change the packaging, expected to launch in September 2025.

On April 22, the Department of Food Safety - Ministry of Health sent an official dispatch to the Department of Health of Dong Nai province regarding coordination in handling information related to advertising of Nestlé Milo barley milk products.

Then on May 23, the Chairman of Dong Nai Provincial People's Committee issued an official dispatch assigning relevant departments and branches to urgently coordinate with the Provincial Police to inspect Nestlé Milo Company Limited's advertising of the product "barley milk supplement".

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Source: https://tuoitre.vn/vu-sua-lua-mach-nestle-milo-co-dau-hieu-lua-doi-nguoi-tieu-dung-chuyen-co-quan-dieu-tra-2025052918070171.htm