18 years of iPhone invitations and the journey to create a legend

From “Just the beginning” in 2007 to “Awe dropping” in 2025, iPhone invitations have always been a spark of curiosity before Apple launches a new product.

In 2007, Steve Jobs introduced the first iPhone with the promise "Just the beginning", opening the smartphone era.

iPhone invitations have since become a "sign" for the technology world to predict new trends.

In 2011, the “Let's talk iPhone” event marked the birth of Siri and was also the first time Tim Cook stepped on stage.

In 2014, Apple surprised users with the iPhone 6 Plus, starting the trend of large screens.

In 2017, the iPhone X debuted at Apple Park, redefining iPhone design with an edge-to-edge display.

The invitations always contain hidden messages, from “Hi, Speed” suggesting 5G in 2020 to “Far out” implying satellite SOS in 2022.

This year, Apple continues to attract attention with "Awe dropping", revealing the record-thinnest and lightest iPhone 17 Air.

For nearly 20 years, each iPhone invitation has been more than just a message, it's a piece of a great technological journey.

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