The show by "British nightingale" Adele just opened on August 2, and is considered by observers to be likely the biggest concert residency ever, in terms of both audience attendance and ticket sales.
Adele performs in Munich
Instead of an indoor space, the show will be held in a temporary, custom-built venue that can accommodate about 74,000 people a night. Production costs are estimated to be more than $100 million.
The 220-meter wide screen alone, said to be the largest in the world , cost tens of millions of dollars. That doesn't even include the fireworks, logistics costs, or the "Adele World" area, which includes a Ferris wheel, a beer garden, and a retail operation the size of a large store.
During the event, Adele also entered the Guinness World Record as the artist who owned the longest curved screen show in the world.
The world's largest curved screen is used by the female singer here
In terms of attendance, the British Nightingale's show could break the Billboard Boxscore record for concert attendance, currently held by Coldplay, which last recorded 627,000 spectators attending 10 shows in Buenos Aires in 2022.
The event also has the potential to break the nearly $110 million box office record held by legendary rock band U2 for 17 shows in 2023. However, Adele doesn't typically report concert revenue to Billboard Boxscore, so the record is likely to stand.
Residency concerts are becoming increasingly popular, but they are largely a phenomenon of the UK and US markets. In this case, Munich, Germany, is a relatively small city by international standards, with a population of around 1.5 million in a modest metropolitan area. That means concertgoers come from outside the city, including the Netherlands, the UK, Ireland and many other countries.
With that advantage, tourism will also bring in huge amounts of money for the location itself. The city's top economic official, Clemens Baumgärtner, said Adele's residency tour is estimated to bring in 560 million euros ($614 million).
According to the organizers, more than 95% of the tickets for the show have been sold. However, if the 85% level is maintained, this concert will still surpass Coldplay's previous achievement. For Adele, tickets are sold at different prices, from 79 euros to more than 1,000 euros for high-end VIP packages. According to statistics, the average price of the series of shows is 160 euros.
Source: https://thanhnien.vn/adele-la-nghe-si-co-show-dien-luu-tru-lon-nhat-hanh-tinh-185240806145544836.htm
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