Who benefits most from the competition between Soobin Hoang Son and HIEUTHUHAI?

Soobin Hoang Son and HIEUTHUHAI both have a large fan base, popular songs, and high brand recognition.

Soobin Hoang Son and HIEUTHUHAI. Photo: FBNV

Soobin Hoang Son and HIEUTHUHAI are two popular and well-known figures who rose to fame through hit TV shows like "Brother Overcomes a Thousand Thorns" and "Brother Says Hi".

After the show ended, both male artists saw their fame skyrocket, commanded high fees, and were invited to perform at/attend many large-scale events.

Both are frequently compared by audiences in terms of popularity, talent, career path, appearance, and more.

At one point, fans of Soobin Hoang Son and HIEUTHUHAI also competed for achievements, constantly creating promotional projects for their idols.

Last month, at a fashion event, when Soobin Hoang Son and HIEUTHUHAI were both invited to attend, they created a strong impact for the brand.

Many believe that with Soobin Hoang Son and HIEUTHUHAI competing in the music industry and wielding significant influence, Louis Vuitton will be the beneficiary – the fashion house that has recruited both of these prominent figures.

In December 2024, Louis Vuitton invited both Soobin and HIEUTHUHAI to attend, creating a media sensation on social media.

The winner of the "Brother Say Hi" competition wore an outfit from the brand's latest Spring-Summer 2025 Pre-Collection. The total value of the designs he wore is over 385 million VND.

Meanwhile, Soobin Hoang Son was also in high demand when he appeared in a tan leather suit with the brand's logo pattern. The outfit is from the fashion house's Autumn/Winter 2024 collection and is worth over 200 million VND.

The appearance of the two "brothers" attracted much attention from the audience, as they both have good height, handsome looks, and modern fashion styles.

Soobin Hoang Son and HIEUTHUHAI wore outfits from the Louis Vuitton fashion house. Photo: FBNV

Not only attending shows of Louis Vuitton, along with two famous artists, also promoted the expensive designs at music events and during their schedules.

Soobin Hoang Son has worn items such as varsity jackets, denim sets from the S/S25 Pre Collection, and Louis Vuitton leather jackets at fan meetings, award ceremonies, and music events he has participated in.

On his 28th birthday, the male singer took a commemorative photoshoot wearing Louis Vuitton. In 2022, he and Binz went to Bangkok (Thailand) to attend a fashion show of the French brand, where they were seated in the front row.

HIEUTHUHAI also frequently wears the fashion house's outfits when appearing as a guest on Rap Viet and participating in entertainment events.

With his frequent appearances in LV clothing, HIEUTHUHAI is predicted to have the potential to be promoted from KOL to Friend of House in the near future.

On the other hand, every time Soobin or HIEUTHUHAI appear at the brand's events, the hashtags "HIEUTHUHAI Louis Vuitton" or "Soobin Louis Vuitton" are actively trended by fans to increase their idols' visibility.

This is a common practice in international idol culture, especially when artists venture into the fashion industry and become influential ambassadors.

Promoting the trend of associating an artist's name with a brand is crucial to showcasing the artist's influence on fashion enthusiasts. Based on the media impact and the potential for increased revenue, brands will consider the benefits and positioning best for the artist.

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