Accordingly, the album Gieo by Ngọt band was nominated in the category of Best Boxed or Special Limited Edition Package - Best design for an album. The individual nominated is Duy Dao - the person behind the design for this album.
List of nominees for Best Album Design. Photo Grammy
The category has been awarded since 1995 to the artistic directors of an album. It is not usually given to artists unless they also contributed to the creative work.
According to the award regulations, publications nominated and winning in this category often have impressive, creative and unique designs, contributing to the visual experience and artistic value of the music product. This can come from the use of unique materials, image arrangement, creative layout, and accompanying accessories…
Gieo was released in 2022, is the 4th and latest studio album of the band Ngọt. With songs mainly belonging to the psychedelic rock genre, the design of this album is also very unique with color tones and patterns that are ethereal and psychedelic.
Components of a Sowing boxset
Sharing about the design idea, Duy Dao said that the 4th album “is sealed in a ‘time capsule’. Contrary to its simple appearance, inside it is a festival, where emotions are materialized, where messages are sent to the future. It is also a gateway to invite listeners to interesting things in Ngot’s world of Sow , where the colors, music and emotions imbued with the psychedelic spirit of the previous decades are reinterpreted”.
Unlike traditional designs, Gieo 's boxset includes many components, such as posters, lyric cards, CDs, photobooks, notepads, stickers, seeds, foam for sowing seeds..., with the idea of the album as a box that we will bury in the ground to communicate with the future for many years to come. This is an idea that feels far-fetched but is conveyed through a close concept through words, materials and design.
Sweet also revealed that Duy Dao was the one who named this album.
In the early years, the winning designer in this category often collaborated with big names in the art world, such as Ella Fitzgerald (1995), Frank Zappa (1996), Miles Davis (1997, 2000, 2001, 2004), Johnny Cash (2006)… In recent years, it has belonged to less popular artists.
Duy Dao - the man behind Gieo 's design
Duy Dao worked for more than 10 years in California (USA) before establishing Studio DUY in Vietnam. He has worked with many prestigious clients such as Google, Facebook, Pinterest, Twitter, Logitech, Oppo and Apple Music... In Vietnam, he is also the person behind the global identity change design for Vinamilk that caused a stir earlier this year.
His work has received international recognition, including numerous awards from prestigious American organizations such as the Art Directors Club Award, International Design Award, and Type Directors Club.
These works have also been featured in famous publications and exhibited in 16 countries around the world. In addition, he has been invited to speak at prestigious events, universities and organizations.
Duy Dao and his associates hope to continue to push boundaries in the future to elevate the Vietnamese design and creative industry, through meticulous attention to detail and a passion for innovation.
In addition to Gieo , this category also has other international names such as The Collected Works of Neutral Milk Hotel by Neutral Milk Hotel, For The Birds: The Birdsong Project, Inside: Deluxe Box Set by Bo Burnham and Words & Music, May 1965 - Deluxe Edition by Lou Reed.
The winning results will be announced at the Grammy Awards ceremony on the side stage in February 2024 in Los Angeles, USA.
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