Bac Ninh: AI application used to promote lychees and OCOP products.

BAC NINH - To promote digital transformation and connect agricultural product consumption, Phuong Son ward has launched a competition on applying AI to promote lychees, OCOP products, and other distinctive local products.

The launching ceremony took place on May 27th with the participation of representatives from media businesses, organizations, farmers, OCOP (One Commune One Product) entities, and a large number of local residents.

Comrade Dang Huy Ha, Permanent Deputy Secretary of the Ward Party Committee, emphasized the purpose and significance of the AI ​​application competition in promoting and selling local agricultural products.

The competition encourages organizations and individuals to apply AI to create videos , short clips, or infographics promoting OCOP products and other distinctive products of Phuong Son ward. Entries should prioritize creativity, accessibility, the ability to spread widely online, and contribute to enhancing the brand value of local products.

Participants include political and social organizations, union members, association members, and residents within and outside the ward. Entries should be in the form of videos or clips no longer than 5 minutes; infographics must be suitable for posting on social media platforms.

Delegates introduced the signature products of Phuong Son ward at the conference.

For independent participants, entries must be publicly posted on at least one personal social media platform such as Facebook, TikTok, Fanpage, etc., and then the link to the post must be sent to the Organizing Committee via the online form announced by the Organizing Committee.

A new feature of the competition is the combination of evaluation from the Judging Panel, OCOP product owners, and social media interaction. Specifically, the OCOP product owner's evaluation accounts for 40% of the total score, the Judging Panel's score accounts for 30%, and social media interaction accounts for 30%.

The Organizing Committee announced that entries or links to posts will be accepted until June 30th; the social media interaction count will last until 6 PM on July 15th. The final results and awards ceremony are expected to be held on July 20th, 2026.

The prize structure includes 1 first prize worth 3 million VND, 2 second prizes, 3 third prizes, and many consolation prizes for high-quality works.

Farmers in Phuong Son ward are using digital technology to livestream the sale of lychees right at the conference.

Simultaneously, Phuong Son ward organized a workshop on "Applying digital communication technology, livestreaming, and e-commerce in promoting and connecting the consumption of OCOP products, lychees, and other specialty products of Phuong Son ward." Delegates listened to presentations on the application of digital communication technology, livestreaming, e-commerce, and AI in promoting and connecting the consumption of OCOP products; received guidance on selling on digital platforms; and visited several model orchards in the ward.

Phuong Son Ward is a large-scale fruit-growing area in the province. Many of its strong products are well-known to consumers, such as lychees, guavas, oranges, apples, grapes, and dragon fruit. Many of these products have received OCOP certification.

Phuong Son Ward has launched a competition on applying artificial intelligence to promote and sell OCOP products and other distinctive local products.

This year's lychee harvest across the province is estimated at 42,000 tons. Thanks to the application of good cultivation techniques, 21 beautiful lychee orchards have been recognized by the Provincial People's Committee, becoming attractive destinations for tourists to visit, experience, and purchase the product.

In recent times, local farmers have focused on applying technology to production, improving product quality; most agricultural products are mainly consumed in the market through the market system and intermediary organizations and individuals.

Local Party committees and authorities hope that organizing the competition will contribute to promoting digital transformation in building brands for local agricultural products and OCOP products, increasing the value of these products. This is also a direction consistent with the province's orientation to strengthen the application of digital technology in the OCOP Program.

Text and photos: Mai Toan

Source: https://baobacninhtv.vn/bac-ninh-ung-dung-ai-quang-ba-vai-thieu-va-san-pham-ocop-postid446574.bbg