A new wave of media attention.
The phenomenon of "Police Officers" creating a trend on social media has recently attracted public attention. Comments such as: "The 'Imperial Army' is now dominating the top trending; lately, the pages edited by officials are so good. They're even more engaging than short film clips; besides propaganda on social media, these kinds of clips should be shown in villages, hamlets, schools, etc., I think it's more effective than other forms. Because viewers can easily understand and find them humorous..." KOL Tran Chi Hieu (Hieu Orion), a well-known social media personality, wrote on his personal page:
"This time, I've noticed an interesting shift in media channels: the police are creating YouTube videos on traffic safety education, making it fun and quick for the community to learn; official channels with verified badges are attracting interaction, causing a stir in society... people are eagerly waiting... This is a good sign. Really good."
In the old days, our ancestors had sayings like, "Wherever the people need us, we will be there," "Whatever language the people speak, we will use that language," and "Wherever the enemy is, we will be there."
In the past, "the enemy" was the bad guys, those who sabotaged the country. Today, however, "the enemy" isn't a specific person. It's fake news, scams, and harmful content online; manipulation of public opinion, poisoning the minds of young people. So, if evil is on TikTok, then law enforcement should be present on TikTok. If people are watching YouTube..., then mainstream media must also enter YouTube... If the community speaks in online language..., then using online language that resonates with the people is also necessary...
As Mr. Tran Chi Hieu rightly observed, the "Police Officer" on the internet is like a breath of fresh air in communication work, a new approach to reaching the people. Many officers and soldiers have transformed their social media accounts into channels for disseminating legal information and preventing crime. Police in many units and localities have created fan pages and invested considerable effort in building them into effective channels for interacting with the online community.
Vietnam is ranked among the countries with the fastest internet development in the world . Approximately 70% of the population participates in social media. There are currently around 80 million Facebook accounts, and a similar number of TikTok accounts. Wherever people are, the "police officer" is there too. The online community loves creating trends, and the "police officer" doesn't stay out of it. If a platform wants to trend, the "police officer" pushes it forward. Gen Z likes to browse TikTok and enjoy the "jerky" content, so the "police officer" edits it to please them...
Looking at how the propaganda unit of the Traffic Police Department and the Political Affairs Department of the Hanoi Police Department capitalized on the "sugar cane juice" and "traffic police" trend after netizens made a shocking discovery – that the man selling sugar cane juice on Buoi Street was actually a Lieutenant Colonel in the Traffic Police – it's clear how quick the "Police Officer" is at catching trends.
A series of videos promoting traffic safety has been created. Traffic Police Lieutenant Colonel Nguyen Ngoc Tien even plays the role of a sugarcane juice vendor, eliminating the need for acting. His playful banter with his colleagues in the "Who Wants to Be a Millionaire" traffic police version conveys the message "If you drink alcohol, don't drive," much to the delight of netizens. In another video, he appears as a traffic police lieutenant colonel on duty, discovering his "ex-girlfriend" violating traffic laws, with heartwarming expressions.
Riding on the wave of success, Hanoi traffic police continue to release videos with a "no-go zone" approach targeting those who drive under the influence of alcohol. The keyword "ex-girlfriend" is once again included in the videos. The result is that netizens commented that watching the "Police Officer" issuing a ticket to his ex-girlfriend is even more captivating than a CEO romance movie...
They—police officers working in remote areas or big cities—can all "build channels" to create viral content. The social media account "Công An Bản" (Police Station) of Major Nguyen Van Sang, Criminal Police Department, Lao Cai Provincial Police, with its humorous and entertaining videos incorporating legal knowledge and crime prevention, has gone viral, rivaling even famous artists. The anti-drug fanpage of the Ho Chi Minh City Police Department caused a sensation online with just one status update. The fanpage of the Drug Crime Investigation Department reached 1,000,000 followers on May 23rd. The fanpage of the Traffic Police Department has an even bigger interaction with 1,400,000 followers...
Content: Propaganda and dissemination of laws; crime prevention and control; and combating social evils—these might seem dry and uninteresting, but the "Police Officers" still manage to go viral. What's the secret?
The secrets to writing content, building a channel, and combating harmful and toxic information from "The Police Officer"
Lieutenant Phan Anh Linh, from the Drug Crime Investigation Department of the Ho Chi Minh City Police, shared: “Good content for a police fanpage needs to ensure three elements: Accurate - Relatable - Touching. Accurate: Precise, standard, and provides good public opinion guidance; Relatable: Uses everyday language, easy to understand, and connected to people's lives; Touching: Appeals to emotions, pride, curiosity, or needs of viewers.”
Captain Phan Hoang Su, from the Tran Bien Town Police Department in Dong Nai City – who owns two verified social media accounts on TikTok and Facebook – revealed the key to building a successful personal channel: Adhering to the social media platform's community guidelines; focusing on topics such as drug abuse and fraud; and ensuring a consistent personal brand across all platforms, including images, the blue color scheme, logo, and background. This is crucial for easy identification and prevention of impersonation by the public.
Looking at Phan Hoang Su's social media account, it's exactly as he said. The account name is his birth name, the avatar is a typical "male police officer" portrait, and the background clearly displays his personal information and views: Captain Phan Hoang Su, working at Tan Bien Ward Police Station, Dong Nai City; phone number: 0834606060; viewpoint: "Personal honor - responsibility to the community - for the peace of life."
Regarding the creation of fanpages for commune/ward police, Captain Phan Hoang Su believes that, in addition to building a professional and modern background, the content is crucial. Specifically, it should focus on the local area. Writing should be concise and to the point, avoiding lengthy posts. Creating educational, instructional, and preventative video series is recommended. When people accidentally watch part 3, they will likely seek out parts 2 and 1. Videos about the local area should be visually appealing. Understanding social media algorithms prioritizes short videos under 3 minutes.
Social media algorithms also prioritize educational and entertaining content. Many videos by police officers contain both of these elements, making them easily go viral. This is an advantage for police officers and personnel in various units and localities to disseminate legal information and prevent crime and social vices in cyberspace.
Frankly speaking, Lieutenant Phan Anh Linh also pointed out that, for police fanpages, many units currently write unappealing content because they still follow the "text-based approach to social media content." That is, they simply repost reports, activity news, and achievements in an administrative style.
He also acknowledged that "green information coverage" to combat harmful and toxic information and clean up the online environment is currently a very important propaganda approach. When building a police fanpage, it is necessary to determine that the goal is not only to post information about activities but also to dominate the online space with positive, official, and humane information.
His personal experience is: 70% positive information; 20% warnings and guidance; 10% refutation and struggle. That is: 70%: Positive stories, beautiful images, good models, exemplary police officers, activities for the people; 20%: Warnings about criminal tactics, prevention skills, legal knowledge; 10%: Fighting against false, distorted, and fake news.
In reality, people generally prefer sharing positive content over content that is critical or based on rigid reasoning. When the Police fan page becomes a useful, reliable, and emotionally engaging source of information, it is the most effective way to "clean up" the online environment and enhance people's resistance to harmful and toxic information.
Composer Le Tam observes that the police's engagement with the people is not limited to disseminating information about security and order through written documents or meetings. Creating viral videos allows people to receive messages voluntarily and enthusiastically, both consciously and unconsciously. Police officers become closer, friendlier, and less distant. This is what it means to be "closest to the people," a way of realizing the "Three Best" movement of the force.
Lieutenant Colonel Pham Anh Quan, from the Drug Crime Investigation Department of the Ministry of Public Security – author of the book "Old Quarter Police," which garnered significant attention – shared that to attract young readers and viewers, content needs to be accessible and "follow trends"... Nowadays, there's a lot of information, and young people are overwhelmed by it, so official information channels are crucial for guidance, especially in providing knowledge. However, the internet is full of all kinds of people, both real and fake, so official channels need to attract many viewers and likes, but shouldn't use gimmicks to gain likes and views... This aligns with the principles of the Party, the State, the Ministries, and the People's Police officers.
On May 26th, the Political Affairs Department, in coordination with the Cyber Security and High-Tech Crime Prevention Department of the Ministry of Public Security, organized a training course on online communication within the People's Police Force. This was an opportunity for officers and soldiers to enhance their digital communication skills and continue to "green" the online space with useful, positive, and humane information.
The Ministry of Public Security is collaborating with the Ministry of Education and Training to launch the "Peaceful Homeland" video clip creation contest. This is a platform for police officers to be creative, telling stories about their profession and lives using everyday language combined with technology. Through this, they can improve their communication skills in the online space.
“We need to proactively use positive information to ‘green’ the online space; promote the good and suppress the bad; use official information to push back harmful information; spread the beautiful image of the police officers who ‘sacrifice themselves for the country and serve the people’; and at the same time, contribute to the socio-economic development of the country,” said Colonel Tu Thi Thu Hoa, Deputy Director of the Political Affairs Department, Ministry of Public Security, at a training session on online communication work in the People's Police Force.
On April 8, 2026, the Central Committee issued Regulation No. 19-QD/TW on political and ideological work within the Party. This regulation clearly identifies cyberspace as a new digital information environment where high-speed data exchange, transmission, storage, and processing take place, significantly impacting social thought, sentiment, and the prestige of Party organizations, cadres, and Party members. The regulation requires proactively monitoring public opinion and sentiment; strengthening dialogue; promptly detecting, guiding, and handling information; combating false and distorted information; and building a legitimate, objective, scientific, and persuasive media environment.
Source: https://cand.vn/bai-cuoi-phu-xanh-thong-tin-tren-moi-truong-mang-post812567.html
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