Borome: Vietnamese businesses create trust with safe childcare products

VTV.vn - The childcare market in Vietnam is growing rapidly but also faces many challenges as imported goods flood in.

In that context, parents' trust in domestic products depends largely on the transparency and safety commitment of businesses.

Fiercely competitive market

Vietnamese parents are increasingly concerned about document transparency and safe ingredients when choosing products for their children.

For many years, imported products have maintained their dominance in the market thanks to their long-standing brands and strong marketing strategies. However, changes in consumer behavior after the pandemic have made Vietnamese parents more concerned about the safety, clear origin and testing documents of the products. This opens up opportunities for domestic businesses if they know how to affirm their reputation with actual quality.

Trust from product transparency

In that picture, Borome is an example that shows that Vietnamese businesses can really build their position by putting safety first. A representative of Borome Vietnam Joint Stock Company said: "Parents today not only care about the product's formula, but also need clear proof from the license, cosmetic declaration to quality testing. That is the way to create sustainable trust."

All products in the Borome baby care set have cosmetic declaration numbers (227440, 227437, 227439, 242859, 244903/24/CBMP-QLD)

Borome focuses on legal transparency and product testing to build trust from parents. Borome products such as shampoo, conditioner, and baby shower gel have all been declared cosmetics and tested according to regulations of the Drug Administration - Ministry of Health . This is a factor that helps this domestic brand stand firm in a segment that is strongly dominated by foreign goods.

When businesses connect products with the community

Trust is not only built on the products, but also on the way businesses engage with the community. Borome has chosen to connect its brand image with social activities. One of the highlights is sponsoring a maternity seminar at Phuong Dong Hospital, where the brand has the opportunity to directly reach young parents. In addition, Borome also participates in volunteer campaigns such as the Green Summer of National Economics University students, showing its concern beyond the business field.

Borome accompanies the maternity seminar at Phuong Dong Hospital - an activity connecting the brand with the parent community

The case of Borome shows that when Vietnamese businesses choose the path of transparency, steadfast in the values ​​of safety and social cohesion, they can completely conquer domestic parents. In a competitive market, trust is the key for domestic businesses to develop sustainably.

Interested parents can learn more about Borome's comprehensive child care products via the official website: https://borome.vn

Source: https://vtv.vn/borome-doanh-nghiep-viet-tao-niem-tin-tu-san-pham-cham-soc-tre-em-an-toan-100250929114006002.htm