Culture of gratitude in business
Starting a business in a time of peace is a great fortune for the young generation of Vietnam. No more bombs and bullets, no more years of hardship; today's youth have the opportunity to focus on knowledge, creativity, and global integration. But alongside this opportunity, a challenge also arises: how to ensure that the younger generation does not forget their roots, and that the sacred values of independence and freedom do not fade in the rhythm of modern life. For CEO Le Duc Nam, this question is not just a personal concern, but has become the foundation upon which ViTech Group was formed and developed, as a startup based on gratitude and responsibility.
Mr. Le Duc Nam shared this atFPT University.
At ViTech, the Monday morning flag-raising ceremony is more than just an administrative formality. The young staff stand solemnly together, sing the national anthem, and share stories, fostering a sense of national pride in their daily lives. For many young people, this might initially seem strange, even unnecessary in a technology company. But over time, this ritual becomes a bonding habit, reminding each member that today's startup is built on the peace that our ancestors sacrificed their lives for. This difference creates a unique identity for ViTech – a technology startup that carries within it the essence of tradition.
ViTech Group's Monday morning flag-raising ceremony.
Beyond mere rituals, ViTech has transformed the spirit of gratitude into an annual activity. September 6th is designated as 'Gratitude Day' – an occasion for all employees to reflect, express gratitude, and act for the community. The July 27th Gratitude Fund is also maintained to support war invalids, martyrs, and those who have contributed to the revolution. In addition, the company organizes visits and gift-giving to families of war veterans and martyrs, creating opportunities for the younger generation to directly interact with and listen to stories from historical witnesses. Each small action contributes to a cultural cycle: from gratitude, transforming into responsibility, and then spreading into shared values within the community.
In ViTech's philosophy, a culture of gratitude is not just about "looking back at the past," but also about "nurturing the future." When each young employee understands the good fortune of inheriting today's peace, they will feel a greater responsibility in building the nation. Therefore, entrepreneurship is not just about capital or profit, but a journey of contributing intellectually to be worthy of the sacrifices of previous generations. This is what sets ViTech Group apart and makes it one of the few startups that chooses a development path based on culture and social responsibility.
Startups in peacetime - a responsibility for the younger generation.
If our ancestors shed their blood and bones to defend the nation, then today's young people have the opportunity to contribute their intellect, creativity, and sense of responsibility to build the country. For Le Duc Nam, that is a "debt of gratitude" that the younger generation must never forget. "We may not have experienced bombs and bullets, but that doesn't mean we have the right to be indifferent to history," Nam shared.
In ViTech's philosophy, technology is a means, while responsibility is the foundation. The company was founded with the mission of 'technology by Vietnamese people, for Vietnamese people'. Each software product developed by the young team not only meets market needs but also affirms Vietnamese intelligence and fosters national pride. For Nam, startups are a path for today's generation to continue the tradition of 'drinking water, remembering the source; eating fruit, remembering the one who planted the tree' through their knowledge and capabilities.
ViTech Group staff presented gifts to the older generation who contributed to the revolution on the occasion of Gratitude Day, June 9th.
The environment at ViTech is also closely linked to the philosophy of 'getting 1% better every day'. Training sessions for Gen V, Vi Eagle, and activities like the 'Wall of Gratitude' are not simply internal programs, but ways for young employees to develop, grow, and understand that today's nation-building depends on knowledge, technology, and creative will. This is how startups become pillars of the community while contributing to the overall strength of the country.
Starting a business to build and spread Vietnamese values.
For Nam, entrepreneurship isn't a personal dream, but a journey of service. In the context of national integration, each startup is a 'soldier' on the economic front. When businesses link business with responsibility, it's not just about financial success, but also a tribute to previous generations. "We can't change the whole world, but we will certainly contribute to the country's digital transformation," Nam affirmed.
Every time the national anthem plays at ViTech, it's not just music, but a reminder of the sacrifices made by our ancestors. That spirit is nurtured in every product, every project, every charitable trip. For Nam, doing business while forgetting one's roots is the greatest waste. Conversely, when a startup connects with responsibility to the nation, the business becomes a place to cultivate the Vietnamese spirit, so that every young person can be proud to be a descendant of Lac and Hong.
Images of ViTech Group staff visiting the Ho Chi Minh Mausoleum.
The story of CEO Le Duc Nam and ViTech Group therefore goes beyond just starting a business; it also inspires a perspective on responsibility. Peace is not the ultimate destination, but the foundation upon which today's generation continues to pursue its aspirations for national development. And startups, when connected to culture, gratitude, and love for the homeland, will become a bridge between the past and the future, ensuring a strong and prosperous Vietnam is always present in the nation's pride.
Source: https://thanhnien.vn/le-duc-nam-ceo-vitech-group-start-up-gan-trach-nhiem-voi-dat-nuoc-185250929174906647.htm










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