Dong Nai OCOP transition: [Part 2] Opening new distribution channel

Dong Nai is one of the top localities in the country in developing OCOP products. Dong Nai is promoting, connecting trade and expanding the market for OCOP products.

Affirming the unique agricultural product brand

Dong Nai currently has hundreds of outstanding OCOP products, most of which belong to the group of processed agricultural products such as jackfruit, pineapple, taro, banana, instant coffee, traditional roasted coffee, etc. In addition, the province has also developed 3 more OCOP products in the field of eco-tourism services - community tourism, expanding a new direction in exploiting agricultural values ​​associated with experiential tourism.

Dong Nai promotes connecting OCOP products to modern retail systems and e-commerce. Photo: Minh Sang.

According to Mr. Hieu Le, Deputy Director of Nga Bien Company, the enterprise constantly invests in technology, improves quality, improves packaging, and diversifies the flavors of Vigonuts brand cashew products to meet the tastes of domestic and foreign consumers.

To expand the consumption market, Dong Nai promotes the connection of OCOP products to the modern retail system and e-commerce. Currently, Co.opmart Dong Xoai has arranged a separate booth for OCOP products, displaying many local brands such as Vinahe cashew nuts, Ba Tu cashew nuts, Tan Trieu grapefruit, Bien Hoa sugar, Thai mango, Long Khanh guava, tangerine...

According to Ms. Nguyen Thi Bach Van, Director of Co.opmart Dong Xoai, the new Co.opmart system in Dong Nai will increase the exchange of goods sources, share regional specialties, thereby expanding the OCOP product consumption network between regions.

“Each locality has its own strengths. We hope that supermarkets will become a bridge, helping OCOP products get closer to consumers, while also supporting manufacturers in building their brands,” Ms. Van shared.

Director of Big C Dong Nai Le Van Hong said that the supermarket is currently displaying more than 20 OCOP products from localities in the province. According to Mr. Hong, to increase consumption efficiency, OCOP entities need to focus on promotional programs, direct introduction and consumer demand stimulation, creating differences in brand, packaging and product experience.

The Saigon Co.op system has also brought Dong Nai OCOP products into nationwide distribution channels. Photo: Minh Sang.

In addition to traditional channels, e-commerce platforms such as Postmart, Voso, Shopee, Lazada are becoming effective consumption channels, helping Dong Nai OCOP products reach domestic and foreign consumers; at the same time, contributing to promoting digital transformation in rural areas, helping OCOP entities improve their online business capacity. Saigon Co.op system has also brought Dong Nai OCOP products into nationwide distribution channels.

Dong Nai Department of Industry and Trade said that the unit is implementing a plan to connect OCOP products with the system of trade centers, supermarkets and modern retail channels across the province. "In the coming time, we will study the mechanism to attach criteria for putting OCOP products on shelves with the ranking and evaluation of supermarkets, to encourage distribution units to accompany farmers, cooperatives and local businesses", Mr. Tran Duong Hung, Deputy Director of Dong Nai Department of Industry and Trade informed.

The quality and technical standards of Dong Nai OCOP products are increasingly improved, clearly demonstrating the production capacity of farmers and businesses. The promotion and market connection, along with the support of a modern retail system, are helping Dong Nai OCOP products reach further, affirming their position on the national agricultural product map.

Increase competitiveness for local products

In the 2021-2025 period, the One Commune One Product (OCOP) Program of Dong Nai province has had a strong influence, arousing the potential and advantages of each locality. The program has attracted a large number of enterprises, cooperatives and production households to participate, contributing to building agricultural product brands and promoting sustainable rural economic development.

There are currently many spaces displaying local OCOP branded products such as Tan Trieu grapefruit, Vinahe cashews, Ba Tu cashews... Photo: Hoang Phuc.

According to the Department of Agriculture and Environment of Dong Nai province, the program has mobilized 304 participants, of which nearly 60% are enterprises and cooperatives. Compared to 2020, the number of OCOP products in Dong Nai increased by an average of 50% per year, affirming the effectiveness of the program in developing production and commercializing agricultural products.

Notably, by October 2025, Dong Nai had 8 more products recognized as 5-star OCOP products at the national level, bringing the total number of 5-star products of the province to 11 national 5-star OCOP products. These are all key agricultural products, demonstrating the locality's high processing capacity and competitiveness. This result makes Dong Nai one of the leading localities in the Southeast region in developing and upgrading OCOP products.

After the merger, Dong Nai province will have more than 1 million hectares of agricultural land, accounting for nearly 79% of the natural area, with a diverse ecosystem, abundant water resources, fertile land, and a modern irrigation system, less affected by natural disasters, which are ideal conditions for the development of large-scale, modern and ecological commodity agriculture.

Dong Nai is the “livestock capital” of the country, with 4.2 million pigs and about 35.9 million poultry. The livestock industry in the province is shifting strongly towards industrialization, applying high technology, forming many typical OCOP products such as clean pork, herbal chicken, pasteurized quail eggs for export. At the same time, the province is also the center of fruit trees and industrial crops in the Southeast region. Many deeply processed agricultural products such as dried jackfruit, pineapple, taro, dried banana, instant coffee have been recognized as OCOP, contributing to increasing added value and forming a sustainable chain.

Dong Nai province's livestock industry is shifting strongly towards industrialization, applying high technology, forming many OCOP products, typically clean pork, herbal chicken, animal welfare chicken and eggs... Photo: Minh Sang.

According to Mr. Nguyen Van Thang, Deputy Director of the Department of Agriculture and Environment of Dong Nai, the province is promoting trade, promoting products, developing agricultural tourism models, community tourism associated with OCOP products, aiming to build a Dong Nai agricultural product brand of national and international stature.

Dong Nai has now launched an online agricultural product trading floor, promoting digitalization of production processes, traceability, expanding e-commerce channels and domestic consumption. At the same time, it prioritizes infrastructure support mechanisms, high-tech investment, towards developing ecological, modern and sustainable agriculture.

Recently, at the conference on evaluating and classifying OCOP products, Vice Chairwoman of Dong Nai Provincial People's Committee Nguyen Thi Hoang acknowledged and highly appreciated the positivity and initiative of departments, branches, People's Committees of communes and wards, along with the efforts and determination to perfect the products of the subjects participating in the program. "The province's OCOP product development program is on the right track, focusing on promoting the unique advantages of each locality, associated with deep processing to increase added value. The highlight of the products participating in this evaluation is the use of raw materials mainly from local agricultural products, ensuring regional characteristics and high commercial value," Ms. Hoang affirmed.

Dong Nai province's OCOP product development is focusing on promoting the unique advantages of each locality, combined with deep processing to increase added value. Photo: Hoang Long.

The Vice Chairman of Dong Nai Provincial People's Committee requested departments, branches and localities to continue to accompany and support OCOP entities, especially those with potential products achieving 5-star OCOP at the national level, to soon complete the dossier for recognition at the central level, towards developing deep processing and building a sustainable value chain.

"OCOP entities need to proactively improve management capacity, promote technology application, develop deep processing associated with raw material areas, and form a complete value chain to create unique, high-value products," Vice Chairwoman of the Provincial People's Committee Nguyen Thi Hoang emphasized.

Source: https://nongnghiepmoitruong.vn/buoc-chuyen-ocop-dong-nai-bai-2-mo-kenh-phan-phoi-moi-d782965.html