(NADS) - Last July, the Quang Binh tourism industry recorded initial success in its efforts to connect and promote in the Korean market. The Quang Binh Department of Tourism, in coordination with VK Media & Trading Company, welcomed the first two tourist groups from Chungcheong, South Korea. This is a concrete demonstration of the effectiveness of the strong promotion strategy in this potential market.
The First Trip – The Beginning of a Connection
The two groups of Korean tourists had the opportunity to experience the famous landmarks of Quang Binh such as Phong Nha Cave, Thien Duong Cave, Chay River - Dark Cave, and a city tour of Dong Hoi City. They stayed at luxury resorts such as Celina Peninsula and GoldCoast Hotel & Spa, as well as enjoyed local cuisine , thereby feeling the warmth of the people here.
Mr. Park Sill, representative of the delegation, shared: “This is our first time coming to Quang Binh and we were warmly welcomed. I find the people here very warm and friendly. I wish Quang Binh tourism to develop more and more and welcome more visitors from Korea.”
Promotional efforts yield positive results
To achieve this success, from July 18-20, the Quang Binh Department of Tourism organized a tourism survey program for 25 representatives of major airlines and travel agencies in the Chungcheong region. Participating units included Hana Travel Club, Hana Tour, Ever Tour, ERO K Airlines, etc. Through the survey programs, Korean businesses highly appreciated the tourism potential of Quang Binh, especially with its unique locations and professional services.
Mr. Nguyen Ngoc Quy, Director of Quang Binh Tourism Department, said: “The promotion and advertising have helped Quang Binh gradually affirm its position in the international market, especially Korea. This is the right direction and needs to continue to be invested in for the long term.”
The future is promising
According to the plan, VK Media & Trading Company plans to bring more groups of 100 people from Chungcheong to Quang Binh from now until Lunar New Year. In 2025, the number of Korean tourists coming here is expected to increase significantly.
This initial success not only opens up opportunities for sustainable development for Quang Binh tourism but also contributes to the overall growth of Vietnam's tourism industry in the context of post-pandemic recovery.
Source: https://nhiepanhdoisong.vn/buoc-tien-lon-trong-xuc-tien-du-lich-quang-binh-tai-thi-truong-han-quoc-15575.html
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