In the context of international air conditioner brands all having a significant decrease in market share, Casper Vietnam's market share in March reached 18.8%, nearly 3% higher than in February (16%) and far surpassing the brand in 3rd place in market share - previously in 2nd place (17.2%).
Casper Vietnam's market share has impressive growth
In addition, since the beginning of the year, Casper Vietnam's market share has increased by 4.3% (16.6%) compared to the same period last year (12.3%).
Of which, the largest increase came from the energy-saving Inverter air conditioner line, increasing by 4%, reaching a rate of more than 55%. Since the beginning of the year, Casper Vietnam has had impressive growth in a number of key markets compared to the same period last year. Especially, in areas with harsh weather, especially intense heat such as the North Central region, Casper Vietnam has achieved strong growth and always maintained the No. 1 position.
Ms. Nguyen Thi Viet Nga, Marketing Director of Casper Vietnam, said that in the context of the whole market decreasing, Casper Vietnam's air conditioner market share still grew significantly. This growth is a positive signal from consumers increasingly trusting Casper's products, a factor that the company always prioritizes. Quality and service are constantly focused on and recently, with the increase in the warranty period for Inverter compressors up to 12 years, the highest in the market, Casper further demonstrates its strong commitment to the Vietnamese market.
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