Chery aims to penetrate the US market.

Chery has indicated it is considering entering the US market in the future, although tariff and political barriers continue to make it difficult for Chinese cars to gain traction in the country.

Chery is considering entering the US market in the future, although no specific timeframe has been given. Speaking on May 21st, Zhang Guibing, Chairman of Chery International, said the company "hopes" to enter the world's largest automotive market when the "right time" is found.

Chery is considering entering the US market.

Chairman Zhang said Chery has long had ambitions to sell cars in the US, but the final decision will depend on the company's readiness and the automotive industry policies of both the US and China. According to him, the sheer size of the US market makes it a target that "everyone is thinking about."

Chery International Chairman Zhang Guibing confirmed that the US is a potential market for the group, but this depends on the readiness of businesses as well as the automotive industry policies of both the US and China.

However, the path to the US market for Chinese automakers remains fraught with obstacles. Washington is imposing a 100% tariff on electric vehicles manufactured in China, while also tightening regulations related to connected vehicle technology originating from China.

Many automotive industry advocacy groups and U.S. lawmakers have also urged President Donald Trump not to open the market to Chinese cars, even though Trump has signaled that he might accept Chinese companies if they manufacture cars in the U.S.

Mr. Zhang Guibing shared that Chery has many subsidiaries, operating in the same segment as many traditional brands such as Mazda, Toyota, Hyundai, Kia, and Lexus...

Currently, Chery has not included the US on its list of official export markets. Instead, the company, like many other Chinese automakers, is focusing on expanding in Europe, Latin America, the Middle East, and Southeast Asia, regions with growing demand for affordable Chinese car models.

Chinese automakers are eyeing the US market.

The trend of collaborating with traditional automakers to utilize surplus factory capacity in Europe is also being actively pursued by many Chinese businesses. Some companies have established research and design centers in the US, while companies with ties to China are expanding their manufacturing presence through non-Chinese brand names.

Instead of directly entering the US market at present, Chinese automakers have chosen neighboring countries such as Canada and Mexico to expand their market share.

Volvo, which is owned by Geely, operates a factory in South Carolina. At the Consumer Electronics Show (CES 2026) in Las Vegas, Chery's Director of Communications, Ash Sutcliff, also stated that the company is considering expanding into the US and may make an announcement within the next 24 to 36 months.

BYD has a presence in the US through its electric bus business but has stated it has no plans to sell passenger cars there. Xiaomi has also stated it has no intention of entering the US automotive market at this time.

The US is currently the world's second-largest automotive market, behind only China. This makes it an attractive target for Chinese automakers, but it is currently "protected" by tariff and non-tariff barriers.

BYD, Chery, Geely, and Great Wall Motor are increasing their presence in Mexico and Latin America, seen as potential springboards or alternatives to access the US market in the future. Currently, Chinese automakers are demonstrating their strength in many markets such as Asia, Europe, and Oceania, expanding their market share and displacing traditional car brands in many countries.

Source: https://znews.vn/hang-xe-trung-quoc-chery-dang-can-nhac-tien-vao-thi-truong-my-post1653027.html