Cho Don: Breakthrough from OCOP and tourism development

Promote OCOP product development

Pursuant to Decision No. 851/QD-UBND dated May 24, 2018 of the Provincial People's Committee, Cho Don district has developed and implemented Plan No. 786/KH-UBND to implement the One Commune One Product (OCOP) Project. After 7 years of implementation, the district has 38 OCOP products, of which 4 products meet 4-star standards and 34 products meet 3-star standards. The whole district has 30 participating entities, including 14 cooperatives, 1 cooperative group, 1 company and 14 individual business households. Currently, Cho Don ranks second in the province in terms of the number of OCOP products, only after Bac Kan city.

Experience the cultural identity of the people of Con Poong village, Nam Cuong commune.

Many projects linking production and consumption of OCOP products have been successfully implemented such as: Shan Tuyet tea of ​​Ngoc Thang Company Limited; seedless persimmons of Tan Phong Cooperative; Japonica Japanese rice of Son Lam Cooperative; yellow flower tea of ​​Hoa Thinh and Nghia Ta Cooperatives; hybrid wild boar meat of Quynh Trang Cooperative; strawberries of Toan Dan Cooperative; dried pho and dried vermicelli of Hong Luan Cooperative... These projects have contributed to forming concentrated raw material areas, improving product quality and competitiveness in the market.

Ms. Gia Thi Luan, Director of Hong Luan Cooperative, Tan Lap Commune, shared: “Thanks to support from joint projects, the cooperative has invested in more machinery, built factories and improved the processing process of pho and vermicelli from bao thai rice (local specialty rice). After achieving the 03-star OCOP standard, the product is not only stably consumed in the province but also expanded to neighboring provinces.”

Along with that, the district also focuses on promoting and promoting trade. A point for displaying, introducing and selling OCOP products has been invested in construction with a budget of 200 million VND. The night market model with display spaces of communes and towns is gradually taking shape, creating cultural and commercial highlights, spreading the value of local products.

Then singing and Tinh lute playing serve tourists to experience cultural spaces at ATK Cho Don Spring Festival.

Linking OCOP products with developing experiential tourism

In recent years, experiential tourism models in Cho Don have increasingly attracted tourists. Ms. Trieu Thi Le, a tourist from Hanoi, shared: After visiting Ba Be Lake, I was introduced to experience the strawberry garden in Nam Cuong, which was really interesting. In the fresh air, my friends and I were able to check in many beautiful scenes and pick ripe strawberries ourselves and enjoy them...

Cho Don district possesses great tourism potential, from the wild beauty of nature to the unique cultural features of ethnic minorities. Places such as ATK Cho Don historical relic site, Phja Khao temple, Nam Xuan Lac nature reserve, community tourism villages such as Ban Cuon, Con Poong (Nam Cuong commune)..., all have great tourism value, suitable for developing ecological and community tourism.

Mr. Trieu Huy Chung, Deputy Secretary of the District Party Committee, Chairman of the People's Committee of Cho Don District said: "The OCOP program is being integrated by the district with the orientation of developing eco-tourism, community tourism, creating a value chain linking agricultural products and tourism. Products such as golden flower tea, Shan Tuyet tea, strawberries, specialty rice..., are not only goods but also "cultural ambassadors" to help promote the local image".

Check in strawberry garden in Con Poong village, Nam Cuong commune, Cho Don district.

To sustainably develop OCOP associated with tourism, Cho Don district has proposed many key solutions such as: Shifting from quantity to quality thinking, diversifying products, building rural tours combined with agricultural product experiences. At the same time, the district has increased communication, organized fairs, culinary festivals, connecting products with tourism. Typical models are ATK Night Market, Coc Lung Night Market, Nam Cuong and ATK Cho Don Spring Festival - places to introduce OCOP products, agricultural products and traditional cuisine. These spaces are not only shopping places but also places to experience culture, helping visitors understand more deeply about the lives and customs of local people.

Cho Don District has determined that: Developing the OCOP program not only aims at economic development but also contributes to preserving and promoting national cultural identity and building local brands. With the determination and synchronous participation of the entire political system, Cho Don is gradually awakening its internal strength, striving for comprehensive development, contributing to building an increasingly rich and civilized homeland./.

Magnolia

Source: https://baobackan.vn/cho-don-but-pha-tu-ocop-va-phat-trien-du-lich-post70070.html