The word 'seafood' in sales.

The emotions of being a salesperson.

In the book's preface, the author expresses: " The world would be a better place if we cherished knowledge. The multifaceted world of sales will yield sweet rewards if we pay sufficient attention every time we speak when communicating with customers."

To put it bluntly, sales is a beautiful and colorful profession, but it's not without its challenges. Discussing this, the book emphasizes that newcomers often encounter a "fog of mindset, knowledge, and emotion." It is this fog that prevents them from seeing the true beauty of the career they are pursuing.

Screenshot taken on 2025-12-15 at 08:51:46 — Thu Minh Lam - author of the book "The Art of Selling" (Dan Tri Publishing House, 2025).

In the introduction to the book, Mr. Nguyen Hoang Phuong, Chairman of the Board of the Asia- Pacific Economic Development Research Institute, commented: "Readers can easily recognize that the author has brought into this book not only knowledge, but also the heart, emotions, and subtlety of someone who has, is, and will continue to dedicate their entire life's passion to the sales profession..."

This book was written with the hope of helping young people, those struggling with career changes, and those who want to go further in sales and "break through the fog." Without being dogmatic or academic, the author chooses to break down knowledge into smaller pieces, presenting them concisely, logically, and relatable so that readers are not overwhelmed but can still grasp the essence of the profession.

A book by profession, for the profession.

With over 300 pages of content and 5 major chapters, the book opens a journey from foundational thinking to skills, from communication strategies to sales leadership capabilities, from personal branding to the intellectual beauty of a business person.

Some highlights:

Chapter 1 - The Right Mindset About Sales

Overcoming fear, building a foundation of positive attitudes, understanding the value of honesty, and approaching sales in the 5.0 era with technology, data, and cross-platform communication.

Chapter 2 - I honed my sales skills into an art.

Selling as a long-term marriage; 6 elements of selling; customer segmentation; strategies for building relationships with stakeholders; retaining customers through sincerity; the art of using words to create "emotional touchpoints".

Chapter 3 - Mastering Community Networks

Building a distribution system, training the team, creating a SOUPP sales culture, setting goals and rewards, and developing an interactive customer community.

Screenshot taken on 2025-12-15 at 08:52:24 — Book launch event for "The Art of Selling".

Chapter 4 - The Salesperson's Personal Brand

How to become the professional version of yourself, measure your personal brand value, and artfully present yourself in the eyes of your clients.

Chapter 5 - The Intellectual Beauty of the Salesperson

A lifelong learning mission, professional temperament, aspirations, cultural connections, physical and mental health—all constitute sustainable "professional competence."

The Appendix introduces readers to 15 inspiring business stories from Joe Girard, Zig Ziglar, Indra Nooyi, Mary Barra, and others, along with a system of templates and application models for professionals in the field.

Understanding yourself to serve customers with honesty.

In "The Art of Selling," the author chooses a direct approach, taking readers on a journey of self-reflection through the lens of those who have lived through the stories of customers and businesses for many years.

Readers will find in it encouragement, but also realistic insights; inspiration, but not without sharp reminders about discipline, time, skill, and self-improvement.

Screenshot taken on 2025-12-15 at 08:53.07 — Mr. Nguyen Hoang Phuong, Chairman of the Board of the Asia- Pacific Economic Development Research Institute, presented flowers to offer congratulations.

Screenshot taken on 2025-12-15 at 08:53:42 — The publication of this book marks a new milestone for author Thu Minh Lam in her journey of researching and sharing business knowledge.

For those seeking a career compass, a new perspective on sales, or a source of motivation to move forward, this book will be a reliable companion.

The publication of this book marks a new milestone for author Thu Minh Lam in her journey of researching and sharing business knowledge. In an era where customers change every hour and technology changes every day, this book reminds us that the core values still revolve around the most genuine aspects of humanity.

The art of selling, first and foremost, is the art of understanding oneself in order to serve others with the best of oneself.

Author Thu Minh Lam is currently a doctoral candidate in Economic Management and a visiting lecturer in subjects such as Journalism Economics and Economic Forecasting at several universities. She currently serves as a strategic advisor for Stronglife Group and is also the Founder & CEO of the May Florist and An Thuong Yen brands.

Thu Minh Lam is also the author of the book "Women's Essentials for the 21st Century - Like a Cactus, Also a Lotus Flower," published in 2023 (Thanh Nien Publishing House).

Source: https://congluan.vn/chu-nghe-trong-ban-hang-10322615.html