Traveloka Chairman Boldly Expands Southeast Asia Despite Risks

With 40 million monthly users, Traveloka took financial risks to expand across Southeast Asia, even in the face of bankruptcy and fierce competition.

Traveloka app now serves over 40 million monthly users with a comprehensive travel ecosystem.

Chairman Caesar Indra said he is willing to face the risk of bankruptcy to develop digital credit services, supporting customers to buy now and pay later.

Traveloka has integrated flight booking, hotel booking, car rental booking and even spa, playground and domestic entertainment tickets.

Amid a shrinking middle class in Indonesia, the company is still growing thanks to a flexible credit strategy.

Headquartered in Singapore, Traveloka currently operates in eight countries, the latest being Japan and soon to be South Korea.

CEO Indra affirmed that Indonesia is still the focus, but Southeast Asia is the long-term "strategic gateway".

Despite laying off 10% of its staff during the pandemic, the company has been profitable since 2023 and is currently cash flow positive.

Experts say Traveloka has a competitive advantage if it continues to optimize its direct relationships with hotels and carriers.

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