Identification technology transforms journalistic products into digital gifts.

To commemorate the 99th anniversary of Vietnam's Revolutionary Press Day, Nhan Dan Newspaper organized an exhibition, experience, and product showcase space at 71 Hang Trong Street (Hoan Kiem District, Hanoi ). The exhibition space was open to the public free of charge, allowing people to view and experience special publications, important documents, and unique gift products.

One of the highlights of the exhibition space is the "digital-physical" gift model, a combination of traditional print media and Nomion digital identity technology; a digital identity solution that has been applied in many industries from fashion and agriculture to cultural preservation.

Accordingly, readers can purchase "digital physical" gifts of Nhan Dan Newspaper, such as a printed cover edition published on the exact date of birth chosen by the customer. The cover will be embedded with an NFC Nomion chip, identifying the owner.

The "digital physical" publications of Nhan Dan Newspaper. Photo: Thu Van

In the showroom, customers can interact directly with the touchscreens located in the store or use their smartphones to scan the Nomion chip on the instruction boards to access the ordering page interface.

Readers need to provide information such as the date, month, year, the owner's full name, the message content, and greetings. The product will be packaged and delivered to the customer within 1 to 2 business days.

The unique value of the "physical-digital" edition of Nhan Dan Newspaper lies in its technological and emotional experience. Recipients can easily interact by touching the NFC Nomion chip attached to the publication with their smartphone; the screen will then display the name of the gift owner along with heartfelt messages from the giver.

The idea of ​​combining physical gifts and digital technology offers novel experiences. This lays the groundwork for expanding the application of digital identification technology and NFC chips to books, artworks, and unique souvenirs, enhancing the value of these products.

The Vietnam IT Journalists Club is organizing the Press Marathon 2024. The Press Marathon 2024 will take place on the morning of June 30th at Swan Lake Park, Ecopark urban area, with the participation of 500 journalists.

Source: https://vietnamnet.vn/cong-nghe-dinh-danh-bien-san-pham-bao-chi-thanh-qua-tang-so-2293874.html