With more than a month left until the Mid-Autumn Festival, the market for related goods is already quite vibrant. Streets, shops, and supermarkets throughout the province are displaying a wide variety of products such as mooncakes, lanterns, and toys in diverse colors.
Observations in Ha Long City show that many streets and avenues are lined with shops selling toys for the Mid-Autumn Festival. Compared to previous years, this year's toys are quite diverse and abundant in types and designs, with a wide range of prices. Mr. Vu Hong Phong (owner of a toy store on Nguyen Van Cu Street, Hong Hai Ward, Ha Long City) shared: "My store has imported many new toy items to meet the demand of people during this year's Mid-Autumn Festival. This year, along with modern toys, traditional toys are popular and gradually dominating the market with many eye-catching products that attract parents and children. To date, many traditional Vietnamese toys with affordable prices are being chosen by many people, such as lanterns, star-shaped lanterns, revolving lanterns, costumes, lion and dragon heads..."
Specifically, some types of handmade lanterns cost only 20,000-50,000 VND/piece; star-shaped lanterns cost 10,000-30,000 VND/piece; balanced bamboo dragonflies cost 8,000-20,000 VND/piece; hard clown masks cost 50,000-90,000 VND/piece; lion dance masks cost 60,000-85,000 VND/piece; adult lion dance heads cost 220,000-250,000 VND/head; mini wooden lion dance drums for children cost 75,000-95,000 VND/set; hand-held drums cost 30,000-40,000 VND/piece; lion dance heads cost 250,000-1,000,000 VND/piece...
Ms. Tran Thi Loan (Ha Long City) shared: "Every Mid-Autumn Festival, my family decorates the house together and gives gifts to the children to show love and encouragement. I also surveyed the market to choose satisfactory toys as gifts for the children at home. This year's Mid-Autumn Festival toy market is very diverse and unique, with many items for people to choose from. In particular, traditional products are quite abundant, diverse, eye-catching, and prices haven't fluctuated much; in fact, many products are even cheaper but still maintain quality and design."
At this time, many streets, supermarkets, and convenience stores in Ha Long City are selling mooncakes from various brands such as Bibica, Kinh Do, Huu Nghi, Thu Huong, Givral, etc. Besides quality, this year's mooncakes continue to offer many "breakthroughs" in design and appearance for consumers to choose from; prices have increased slightly, averaging 5,000-20,000 VND compared to previous years. Specifically, the price of Kinh Do mooncakes (1 egg or 2 eggs) ranges from 55,000-171,000 VND/piece, lava mooncakes from 285,000-480,000 VND/box, and premium products from 570,000-5 million VND/box. Individual Huu Nghi mooncakes range from 57,000-100,000 VND/piece, while boxed mooncakes cost from 330,000-490,000 VND/box; Maison mooncakes are priced at 85,000 VND/piece and 360,000-3,100,000 VND/box…
According to a representative from GO! Supermarket in Ha Long City, many domestic mooncake brands are already selling their products early to meet consumer demand. At the GO! Supermarket's mooncake counter, they have produced "handmade" mooncakes in various shapes and sizes to cater to customer needs, with retail prices ranging from 55,000 to 89,000 VND per piece and gift boxes from 240,000 to 470,000 VND. The supermarket is also organizing meaningful activities for children during this Mid-Autumn Festival, such as: mooncake making experiences, singing, and lion dance performances. To stimulate sales, mooncake brands are offering various promotions and incentives for each order, such as discounts and complimentary products. Currently, mooncake sales at the supermarket are steadily increasing, and the supply meets consumer demand.
It's clear that the market for Mid-Autumn Festival goods this year has undergone significant changes compared to previous years. The changes in product designs and styles have stimulated and met the shopping needs of the people during the Mid-Autumn Festival. However, to have a truly meaningful and safe Mid-Autumn Festival, people should choose products with clear origins. Avoid buying unregulated confectionery and toys on the market to ensure the health of yourself and your family.
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