Danish Ambassador and leaders of Carlsberg Vietnam visited and worked with leaders of Hue City, continuing to affirm their commitment to long-term cooperation and sustainable development.

Danish Ambassador to Vietnam - Mr. Nicolai Prytz has just paid an official visit and worked with the People's Committee of Hue City, continuing to affirm the good diplomatic and economic relations between Denmark and Vietnam. Joining the delegation was Mr. Andrew Khan - General Director of Carlsberg Vietnam. This visit also affirms Carlsberg's long-term commitment to accompany the sustainable development of the Central region.

Danish Ambassador Nicolai Prytz and Carlsberg Vietnam leaders met with Hue leaders, promoting long-term sustainable cooperation.

The visit also opens up opportunities to strengthen connections between local authorities and the Danish business community towards the goal of comprehensive growth, engagement and creating practical values for the community.

Danish multinational corporation and more than three decades of accompanying Vietnam

Carlsberg is one of the pioneering Danish corporations investing in Vietnam since the early 1990s. After more than 30 years of sustainable development, Carlsberg Vietnam has become one of the leading beer producers in the country.

Particularly in the Central region, Hue City plays a particularly important role, not only as a strategic production center, but also as the birthplace of the Huda beer brand - a cultural symbol closely associated with the lives and pride of local people.

A notable milestone in Carlsberg’s development journey in Vietnam is the Phu Bai brewery in Hue. The factory has just completed its expansion and will be officially inaugurated at the end of August 2025. Once operational, the Phu Bai factory will become the Carlsberg Group’s largest factory in Asia and among the group’s most productive production facilities globally.

The Phu Bai factory expansion project demonstrates Carlsberg's long-term commitment to sustainability in Vietnam.

“Vietnam is one of Carlsberg’s strategic markets in Asia and globally. With Hue, we not only have a long-term presence but also a deep commitment based on common values and sustainable development orientation,” said Mr. Andrew Khan, General Director of Carlsberg Vietnam. “We always value our close cooperation with the local government and are committed to continuing to make positive contributions to the long-term development of the region.”

Business development goes hand in hand with social responsibility

Carlsberg Vietnam not only focuses on production activities, but also actively spreads values to the community. In 2025, the company continues to accompany many cultural, sports and social programs in Hue, clearly demonstrating the vision of sustainable development linked between businesses and localities.

Typically, Carlsberg Vietnam is the diamond sponsor of Hue Festival 2025, accompanying the VnExpress Marathon Hue for the fourth consecutive year, and implementing many meaningful activities such as giving Tet gifts to people in need, supporting community sports tournaments...

A recent highlight was the event “Huda Ice Twist: Endless Summer Fun”, which attracted more than 20,000 live audiences and 6.5 million online views. The event not only brought a vibrant summer experience but also an opportunity to pay tribute to Huda’s 35-year journey of deep attachment to the beloved Central region.

Carlsberg Vietnam actively accompanies Hue City through many meaningful cultural, sports and social activities.

In addition to brand activities, the long-term social responsibility program "Opening clean water sources for the beloved Central region" is still being persistently implemented by the company. From 2019 to present, the program has brought clean water to nearly 40,000 people, contributing to improving the quality of life and promoting sustainable community development.

“From creating quality products to initiatives to bring clean water to the community, all of our activities are directed towards one consistent goal: to develop our business responsibly and spread positive values to the local communities where we are present and serve,” Mr. Andrew added.

Together we create a sustainable future

The visit of the Danish Ambassador to Vietnam to the People's Committee of Hue City not only strengthens the bilateral cooperation relationship, but also clearly demonstrates Denmark's commitment to promoting responsible business models and sustainable development in Vietnam.

“As one of the leading Danish companies in Vietnam, Carlsberg Vietnam embodies the Danish entrepreneurial spirit – promoting long-term cooperation, community engagement and sustainable development,” said Ambassador Nicolai Prytz. “The partnership between businesses and localities is a testament to our shared vision for a future of inclusive growth.”

The Ambassador also affirmed that Denmark will continue to support businesses like Carlsberg - which are contributing to Vietnam's green transition, through innovation, extensive cooperation and understanding of local development priorities.

The Danish Ambassador reaffirmed his support for Carlsberg Vietnam's sustainable development journey.

As Hue transforms into a centrally-governed city and Vietnam accelerates its green transition nationwide, Carlsberg Vietnam is committed to continuing to accompany this journey.

From the smart, environmentally friendly production model at Phu Bai factory to the influential community initiatives, the company is gradually affirming that business growth and social responsibility are two pillars that always go hand in hand.

“We are present in Vietnam not only for the purpose of beer production, but also to accompany long-term on the journey of sustainable development, where businesses are deeply attached to the community and together cultivate meaningful progress,” Mr. Andrew emphasized.

Source: https://baoquangtri.vn/dai-su-dan-mach-va-lanh-dao-carlsberg-viet-nam-tham-va-lam-viec-voi-lanh-dao-tp-hue-tiep-tuc-khang-dinh-cam-ket-hop-tac-lau-dai-va-phat-trien-ben-vung-196141.htm