Dak Lak: Experiencing riding an Ede ethnic Lamborghini into the fields attracts international tourists.

The rickety, smoke-filled farm tractors are becoming a unique tourist attraction in Dak Lak, allowing international visitors to explore the authentic lifestyle of the Ede people.

In the early days of 2026, the red soil region of Dak Lak witnessed a boom in community-based tourism associated with a distinctive mode of transportation: the farm tractor. Dubbed the "Ede Lamborghini," these vehicles, lacking air conditioning and windshields, and emitting thick black smoke, have become the top choice for Western tourists wanting to explore the Central Highlands in the most authentic way.

A journey along basalt roads

From early morning in Buon Tuor, Hoa Phu commune, Dak Lak province, groups of international tourists gathered to experience this unique vehicle. The distinctive "clack-clack" sound of the engine echoed throughout the village as the vehicle rolled along, taking tourists across winding red dirt roads straight towards the coffee plantations.

International tourists are excited to experience riding in a farm tractor – a characteristic mode of transportation for the Ede people.

Notably, tourists are not only encouraged to visit but also to fully immerse themselves in local life. They join Ede women in carrying baskets to the fields, picking cassava leaves and bitter melon, gathering wild vegetables, and learning how to roast and grind coffee manually. This approach allows community tourism to connect with the emotions of guests through authentic values.

Western tourists enjoy experiencing the unique means of transportation that locals use daily to get to their fields.

Impressions of matriarchal culture and authentic philosophy of life.

Besides agricultural experiences, the unique matriarchal culture of the Ede people is also a major attraction. Ms. Claire Mercler, a tourist from France, expressed her admiration upon witnessing the role of women in the family. Ede women are not only the masters, making decisions on both major and minor matters, but are also very active in learning foreign languages ​​and connecting with businesses to develop tourism.

Claire Mercler (a French tourist, far left) expressed her admiration for seeing women as the heads of the Ede family.

At local homestays like those run by Ms. H'Belly or Ms. H'Đor Ênuôl, the philosophy of serving tourists is based on the principle of "Live authentically, work honestly." Every family member participates in the guest reception process.

• Men take on the job of driving the farm tractors for transportation.
• Women are in charge of the kitchen, preparing specialty dishes such as bitter eggplant and papaya flowers.
• The younger generation plays a crucial role in introducing and connecting cultures.

Ms. H'Đor Ênuôl, from Chuah village, Krông Ana commune, Đắk Lắk province, enthusiastically led a group of tourists to experience her family's fields and farms.

Sustainable direction for tourism in the Central Highlands

According to representatives from the Department of Culture, Sports and Tourism of Dak Lak province, developing community tourism based on everyday means of transportation such as farm tractors is a sustainable approach. This model not only helps people develop their economy but is also an effective way to preserve cultural heritage.

Western tourists experience picking bitter melon and cassava leaves to make local specialties.

It is clear that today's farm trucks are not simply means of transporting agricultural products, but have become a bridge connecting the identity of the Central Highlands to the world, creating a vibrant new look for highland tourism.

Source: https://baolamdong.vn/dak-lak-trai-nghiem-cuoi-lamborghini-e-de-len-ray-hut-khach-quoc-te-416143.html