Promoting the application of digital technology in business.

(ABO) On April 22nd, in Long Thuan ward, Go Cong city, the Women's Union of Tien Giang province organized a community communication training course guiding the application of digital technology in business and sharing information on the startup results of successful models in the province - under the "Supporting Women's Entrepreneurship" project for the period 2017-2025 (referred to as Project 939).

The training course was attended by approximately 100 female officials and members from the districts of Go Cong City, Tan Phu Dong, Go Cong Dong, and Go Cong Tay. During the training, participants received guidance from representatives of the Department of Science and Technology and officials from the Provincial Women's Union on: applying digital technology to business operations, sales technology, digital marketing skills, writing product promotional content, livestreaming sales; customer care, creating product information on QR codes, etc.

The women participating in the training also confidently exchanged knowledge and experiences, and learned many useful things that they effectively applied in selling and promoting products on digital platforms.

Speaking at the training session, Vice President of the Provincial Women's Union Nguyen Thi Kieu Tien said: 2025 is the final year of Project 939, and also the year to summarize the 2017-2025 period. Therefore, the activities this year, especially the work of disseminating information and guiding the application of digital technology today, are even more important, demonstrating the efforts, determination, and support of all levels of the Women's Union in continuing to create a strong ripple effect for the women's entrepreneurship movement in the province.

Representatives from the Department of Science and Technology and officials from the Provincial Women's Union conducted a training session on practical application of digital technology in business operations.

For Tien Giang province, Project 939 is not only a correct and timely policy, but also a great source of motivation, empowering thousands of women in the province to confidently move forward on their journey of entrepreneurship, economic independence, and self-reliance.

Over 732 women received support to start businesses – exceeding the target by more than 3.5 times; 13 cooperatives and 15 cooperative groups led by women were established and developed sustainably, creating jobs for hundreds of female workers; 56 business skills training courses and over 320 vocational training courses were organized, helping nearly 10,000 women improve their capacity and skills in the process of starting and developing businesses.

Notably, to date, 100% of the Women's Union branches have applied digital technology in their communication and activities; forming 19 women's groups utilizing Industry 4.0 technology.

Women's associations at all levels have organized hundreds of entrepreneurship festivals and competitions, with over 1,100 business ideas (including one project that won a national award). These figures not only demonstrate the sense of responsibility and persistent efforts of the associations at all levels but also clearly show the role and immense potential of women in local economic development in the digital age.