Boosting tourism promotion in new development areas.

The merger of the three provinces of Phu Tho, Hoa Binh, and Vinh Phuc has opened up a new and promising space for tourism development. On the tourism map of Vietnam, this region boasts unique cultural heritage, diverse ecological landscapes, and many new and attractive tourism products.

New opportunities for tourism in the ancestral land.

Previously, Phu Tho was known for its intangible cultural heritage, the Xoan singing tradition, the Hung Temple festival, and its diverse ecological landscapes. Hoa Binh is known for its cultural tourism with rich traditions of the Muong, Tay, and Dao ethnic groups, combined with eco-tourism resorts such as Hoa Binh Lake and Mai Chau. Vinh Phuc is a prominent destination for relaxation and spirituality, featuring Tam Dao and Tay Thien.

Today, this merger has created the material for a colorful tourism landscape, opening up possibilities for designing interconnected tours and routes: spiritual tourism to Hung Temple, experiencing Xoan singing, relaxing at Thanh Thuy hot springs, continuing the journey to Tam Dao, then down to Hoa Binh Lake, and to ethnic villages to enjoy local cuisine and cultural exchange.

Mr. Nguyen Minh Quan, a tourist from Hanoi, shared: "I have traveled to Hoa Binh many times before and was very impressed with the scenery of the lake and the Muong ethnic villages. When I heard about the merger of the three provinces, I hoped there would be more tours connecting Phu Tho - Hoa Binh - Vinh Phuc, meeting the needs of tourists for longer trips."

This very need is creating new demands for tourism promotion and marketing activities in Phu Tho province.

Phu Tho province participated in promoting tourism at the 19th Ho Chi Minh City Tourism Fair.

Strengthening promotion and marketing to establish the brand.

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In recent times, tourism promotion efforts have been implemented comprehensively and effectively. Specifically, the Phu Tho Tourism Information and Promotion Center has intensified its communication efforts on digital platforms: the websites dulichphutho.gov.vn and visitphutho.vn, the YouTube channel “Dat To”, and the TikTok account Phu Tho Tourism; and collaborated with central and local press and television to spread the image of Phu Tho tourism to domestic and international tourists.

In particular, two major tourism promotion events recently held have made a strong impression. In South Korea, from July 18-21, 2025, Phu Tho participated in the Vietnam Tourism Promotion Program at the KITS International Tourism Fair with many promotional activities and business networking events. The province's booth showcased spiritual tourism, eco-tourism, resort tourism, and MICE tourism products to Korean partners. This is a potential market with high-spending tourists, suitable for Phu Tho's unique tourism products.

In Ho Chi Minh City, from August 25th to September 15th, 2025, Phu Tho participated in the 19th International Tourism Fair 2025 (ITE HCMC 2025) - a leading prestigious tourism trade event in the country. The Phu Tho booth attracted a large number of visitors and travel agencies thanks to its promotional products such as the Hung Temple night tour, Xoan singing experience, and community-based ecotourism in Xuan Son, Hung Lo, and Hoa Binh Lake... This was an important opportunity to connect with the Southern tourism market and contribute to spreading the tourism brand of the expanded Northwest region.

Furthermore, many domestic programs such as "Colorful Tourism of the Ancestral Land - Phu Tho 2025", the 21st Ho Chi Minh City Tourism Festival, the Vietnam International Tourism Fair in Hanoi, the Hoa Ban Festival in Dien Bien province... have featured the active presence of Phu Tho, creating more opportunities to promote the image and tourism products to a wide audience of friends both domestically and internationally.

Development orientation in an integrated space

Comrade Nguyen Duc Hoa - Director of the Provincial Tourism Promotion Center emphasized: The merger of the three provinces opens up new, more attractive and diverse development opportunities. This is an opportunity for us to strengthen promotion and advertising in depth, build a common tourism brand, while still preserving the unique characteristics of each region.

In the coming period, Phu Tho will focus on major directions such as: Developing key products and complete, attractive inter-provincial tour packages connecting Phu Tho - Hoa Binh - Vinh Phuc, aiming for international tourists to stay longer and generate higher revenue. Positioning Phu Tho as a primary tourist destination with many strengths. Strengthening promotion on digital platforms and applying digital transformation to expand the market. In addition, the province will actively participate in domestic and international events, welcome famtrip groups, KOLs, and bloggers to spread the image of Phu Tho tourism. Building a new tourism brand identity that harmonizes tradition and modernity...

These orientations not only contribute to the sustainable development of tourism in Phu Tho province but also help the tourism industry maintain its central role in the economic structure of the integrated three-province area. In the long term, following the direction of the Department of Culture, Sports and Tourism, the Center is advising on the development of a Phu Tho Tourism Promotion and Advertising Plan for the period 2026-2030 with clear strategies. Recently, the Provincial People's Committee issued a plan to implement the Phu Tho Province Image Communication Project for the period 2022-2025, which focuses on more effective tourism communication.

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It is evident that, with thorough preparation, dynamic promotional efforts, and appropriate strategic directions, Phu Tho is gradually asserting its position. Tourism not only brings economic revenue but also contributes to promoting national cultural identity, building the image of the ancestral land – the origin of the Vietnamese nation – as safe, friendly, and attractive. In this new development space, Phu Tho tourism is expected to become an important driving force, a bridge bringing tourists closer to the unique cultural and natural values ​​of the Northern Midlands and mountainous region, contributing to the realization of the goal of sustainable tourism development and international integration.

Huong Lan

Source: https://baophutho.vn/day-manh-xuc-tien-nbsp-du-lich-trong-khong-gian-phat-trien-moi-239657.htm