Proposal to accelerate national branding for ST25 rice

Citing the success of the workshop organized by Tuoi Tre on building a national brand for Vietnamese rice, the business suggested that Can Tho city continue to organize such events to accelerate the national brand building for ST25 rice.

Mr. Tram Du said that the workshop on building a national brand for Vietnamese rice organized by Tuoi Tre was very successful, from which he proposed that Can Tho continue to have a program to accelerate the branding of ST25 rice - Photo: CHI QUOC

On the afternoon of December 3, Can Tho City People's Committee organized a meeting program between the government and businesses of Can Tho City in 2025.

Speaking to the city government, Mr. Tram Du - General Director of TD Soc Trang Organic Rice Agriculture Joint Stock Company - said that in 2024, Tuoi Tre newspaper coordinated with Soc Trang province (old) to organize a very successful workshop on building a national rice brand for Vietnamese rice.

By 2026, the city is requested to accelerate the development of a national rice brand, because ST25 rice once again won the " world's best rice" award.

"Thailand has Hom Mali rice, India has Basmati rice, Vietnam has ST25 rice which has won the "best in the world" award three times and currently this rice belongs to Can Tho city, so I boldly propose to host the event again to build a brand, so that Can Tho has a world-class brand," Mr. Du presented.

In addition, Mr. Du also asked whether the 1 million hectare high-quality, low-emission rice program in 2026 will continue to support cooperatives and farmers as in 2024 and 2025 in terms of fertilizers, pesticides, and seeds?

Responding to this proposal, Director of the Department of Agriculture and Environment of Can Tho City, Ngo Thai Chan, affirmed that the agricultural sector was aware of its responsibility in promoting local products as well as in enhancing the national rice brand, so it advised the Standing Committee of the Can Tho City Party Committee to issue a document requesting the Ministry of Agriculture and Environment to allow the city to host the Can Tho International Rice Festival in 2026 (expected to be held in October 2026 if approved).

"This is a local proposal, and whether the Ministry of Agriculture and Environment agrees or not is up to the ministry," Mr. Chan noted.

Regarding the project of 1 million hectares of high-quality, low-emission rice, Mr. Chan affirmed that the city will continue to implement it until 2030. Currently, the city has participated in this program with a total area of ​​104,000 hectares and is expected to have 140,000 hectares by 2030.

"This year the city will implement 12 models in cooperatives and will continue to support with seeds, fertilizers, and pesticides like last year," Mr. Chan added.

CHI QUOC - KHAC TAM

Source: https://tuoitre.vn/de-xuat-tang-toc-lam-thuong-hieu-quoc-gia-cho-gao-st25-20251203180042957.htm