Heineken and the UEFA Champions League have long been an iconic pairing in global football culture - where each match is not just a top competition, but an opportunity for fans to connect and celebrate in the most passionate way.
In Vietnam, Heineken brings the most exciting football tournament on the planet closer to Vietnamese fans through the “Stardium - UEFA Champions League super experience” event series, recreating the vibrant atmosphere of the final match in Munich - where Internazionale Milano (Inter Milan) and Paris Saint-Germain (PSG) will take place. This is how Heineken honors the true fan spirit, through three impressive highlights.
From Vietnam to the world
Heineken brought Vietnamese fans closer to the final night at the Allianz Arena by bringing the experience to the “Crazy Grandstand”. The event is not just a place to watch football, but also a meeting place for explosive emotions. The vibrant atmosphere of the UEFA Champions League is recreated in Vietnam, where fans can fully feel the spirit of the prestigious tournament as if they were present in the middle of a European match.
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Stardium becomes the new icon in the city of true fans. |
In the days before the final, the audience will relive the glorious moment when their favorite team lifts the championship trophy, through a super-sharp LED screen combined with a vivid surround sound system. All will bring a realistic feeling.
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In the stands, fans excitedly watched the LED screen combined with vivid surround sound creating the excitement of sports beats. |
Especially on the final night, the atmosphere in the “Fantastic Stand” reached its climax with the performance of the UEFA Champions League anthem by the choir, followed by a wave of enthusiastic cheers from hundreds of true fans. This is Heineken’s way of elevating the football experience, not just to watch, but to live every beat of the match.
Live every moment
At the “True Fan” square, fans not only come to watch football but also to live every passionate moment in an unprecedented way. The atmosphere of the field is vividly recreated with an interactive LED field - where every shot, pass or celebration is recorded by smart motion sensors, creating a stunning visual effect. Wearing the jersey of their favorite team, true fans not only participate in the match but also become part of the emotional football performance.
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The vibrant pitch is recreated through an interactive LED pitch - where every shot is felt realistically. |
At the check-in area, fans are upgraded to a true fan base with a giant Heineken can - a symbol of solidarity and celebrating the true fan spirit.
Meanwhile, at the “Hall of Passion”, the UEFA Champions League collection from true Vietnamese fans was officially revealed. Thanks to AR technology, the journey of collecting is vividly recreated, allowing viewers to touch the passion, listen to the story behind each item and join the endless flow of emotions of the football fan community.
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Check-in area for true fans. |
As a true fan, Mr. Ha Minh Hau (born in 1992, admin of InterVN - the oldest and most traditional Inter fan club in Vietnam) has been following the club since 2000 - the time when Ronaldo de Lima conquered the hearts of fans all over the world. Even though Ronaldo left Inter to join Real Madrid, Mr. Hau still stayed with the black and blue team as if the bond could not be broken.
Sharing at the event, he was moved: “As an Interista, I thought I would never have the chance to live in this atmosphere if I had not set foot in Europe. But right at Stardium, I was able to immerse myself in the cheering atmosphere with hundreds of real fans. That is the best thing that Heineken brings.”
Connect with thousands of true fans
Besides the moments of burning out, the “Super Connection Lounge” is where thousands of true fans come together to share their passion and connect through their love of football. The multi-dimensional interactive space, vibrant music and enjoyment of Heineken become catalysts for unforgettable stories and celebratory moments.
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Heineken opens connection for true fans at "Super Connection Lounge". |
Vietnamese fans not only raised Heineken to celebrate the victory but also to celebrate the true fan spirit, together writing an emotional UEFA Champions League journey.
Source: https://znews.vn/diem-nhan-khong-nen-bo-lo-tai-sieu-trai-nghiem-uefa-champions-league-post1557231.html
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