“Innovation” - The driving force for brand breakthrough

(Baothanhhoa.vn) - In the increasingly fierce flow of integration and competition, a brand is not only a name but also a belief, a core value for a business to survive and develop sustainably. In 2025, Vietnam National Brand Week will focus on the theme "Vietnam National Brand - Breakthrough from innovation and creativity". The theme aims to honor technological innovations, improve product quality and apply creative business models, helping businesses increase their competitiveness, meeting the increasingly high demands of consumers and the international market.

Oversized and overweight cargo production area attached to the seaport at PTSC Thanh Hoa. Photo: Tung Lam

Growth from innovation

Thanh Hoa province has more than 21,000 operating enterprises, with many diverse industries from industrial production, high-tech agriculture to logistics services, healthcare, education, trade, tourism... Not only growing in scale, many enterprises in Thanh Hoa province also demonstrate maturity in management thinking, investment strategy, especially the desire to affirm their brand in the domestic and international markets.

A highlight in the journey of innovative thinking and production innovation to build a sustainable business brand is Lam Son Sugarcane Joint Stock Company (Lasuco). With the philosophy of "All is natural", Lasuco not only produces sugarcane but has expanded its product chain to bottled sugarcane juice, rice milk, organic rice... Notably, Lasuco is one of the first units in the country to apply digital transformation and technology to management from raw material areas to production processes according to the circular economy model - helping to increase efficiency, reduce emissions and create clean products that meet international standards.

According to Lasuco Deputy General Director Le Van Quang, innovation is not a slogan but a daily action at the company. Lasuco is working closely with farmers to transfer cultivation techniques and manage raw material areas; coordinating with customers to stabilize the consumption system. Along with that, the company promotes product lines with Vietnamese identity such as natural rock sugar, kumquat sugarcane juice, protein-rich rice milk, rice products... to meet the increasing demand of demanding markets such as Japan, EU, Korea and the United States.

"We consider maintaining and developing the brand as a vital factor for the enterprise, because the brand is not only a name but also a commitment to quality, reputation and the mission of serving the community with sustainable, natural and healthy values. We do not only sell products, but also spread the spirit of cooperation which is the core value of the enterprise", Lasuco Deputy General Director Le Van Quang shared.

Originally a computer store, after more than 20 years of development, Tan Thanh Phuong Technology Development Investment Joint Stock Company (Thanh Hoa City) has also become a prestigious enterprise in the field of technology and telecommunications in Thanh Hoa. Up to now, Tan Thanh Phuong has become a "famous" enterprise in the field of providing equipment and solutions in the field of information technology and telecommunications for major brands such as: Intel, HP, Dell, Samsung, Asus, Sony, Acer, Canon, Lenovo, Santak. In addition, the company also provides and produces information technology software such as automatic environmental monitoring software; software for digitizing soil maps...

Thanks to the stability of the operating system and the quality of human resources, since 2007, HP Vietnam has chosen Tan Thanh Phuong as the official and sole agent in Thanh Hoa to distribute laptops, desktop computers, printers, office machines and many other devices to many provinces and cities across the country. Currently, the company has developed sales agents in many provinces and cities across the country, such as: Quang Binh, Ha Tinh, Nghe An, Hanoi, Bac Giang, Cao Bang, Son La, Lao Cai, Yen Bai, Hai Phong, Thai Binh, Ha Nam, Nam Dinh, Ninh Binh...

Mr. Nguyen Viet Thanh, Director of Tan Thanh Phuong Technology Development Investment Joint Stock Company, said: "In 2020, Tan Thanh Phuong is proud to receive the National Quality Gold Award from the Prime Minister. This is a noble and meaningful award for us, creating motivation and opportunities for businesses to continue to explore, innovate, and transfer many digital technologies to the community."

Brand Affirmation

Along with traditional enterprises, many new enterprises have also made breakthroughs thanks to their flexibility and creativity in market approach and product development. At Long Son Cement Company, the enterprise currently exports millions of tons of products each year to the United States, Brunei, Singapore, Japan, the Philippines, Australia, Bangladesh and some African countries... According to Deputy General Director of Long Son Cement Company Le Tien Dung, the room for expanding the export market for Long Son Cement Company is still quite large. The enterprise is aiming to conquer demanding countries, with efforts to improve the chain to bring out products with superior quality, ensuring the environment and criteria for green cement production, aiming for sustainable values.

Product packaging at VINAGREEN High Quality Agricultural Products Processing Factory (Trieu Son).

Not only stopping at the manufacturing sector, many service, logistics, trade and tourism enterprises in Thanh Hoa are also accelerating with investment solutions, improving management quality and affirming brand value.

In 2020, PTSC Thanh Hoa Technical Services Joint Stock Company (PTSC Thanh Hoa) was honored to receive the 2020 National Quality Gold Award - a testament to its right development strategy and affirming its position as a prestigious enterprise in the port and logistics industry. In recent years, the company has continued to make efforts to invest, innovate and improve the quality of logistics services, port operations and technical maintenance services. PTSC Thanh Hoa has currently deployed a complete logistics service chain, including domestic and international freight forwarding, transportation, multimodal transport, customs declaration and cargo clearance; successfully implemented major projects such as loading and unloading, transporting goods for Nghi Son Thermal Power Plant 1 and 2, Nghi Son Refinery and Petrochemical Plant, as well as operating the JGCS temporary port for loading and unloading oversized and overweight goods. In the field of maintenance, the company has exceeded the schedule in the first Overall Maintenance Project for Nghi Son Refinery and Petrochemical Plant. The application of technology in port management helps PTSC Thanh Hoa optimize processes, improve productivity and reduce vessel detention time, ensuring safety, quality and progress. PTSC Thanh Hoa also regularly organizes seminars to summarize and carry out maintenance and docking work for the tugboat fleet, demonstrating professionalism and long-term commitment to customers in the technical field.

In the tourism sector, Sun Group has created iconic projects and Sun Group's tourism ecosystem in Thanh Hoa. In addition, a series of traditional craft villages and OCOP product production facilities such as Nga Son sedge mat village, Tu Tru sticky rice cake village, Quang Xa wine village... are also being supported in building brands, applying QR stamps to trace origins, designing new packaging and participating in domestic and international fairs.

It can be affirmed that the success in building the brand of Thanh Hoa business community is not the result of each individual unit, but the resonance of many factors: Innovative thinking of businesses, practical support policies of the province and active companionship from associations and trade promotion organizations. Currently, Thanh Hoa province has issued many mechanisms and policies to promote businesses to develop their brands, such as supporting funding for intellectual property registration, promoting exports, participating in national brand programs and international exhibitions, moving towards bringing Thanh Hoa's brand to continue to reach further.

Tung Lam

Source: https://baothanhhoa.vn/doi-moi-sang-tao-dong-luc-but-pha-thuong-hieu-246193.htm