According to observations by VNA reporters, on main roads in the Da Lat area such as Kim Cuc Five-Way Intersection, the roundabout near the Night Market Fountain, or around Xuan Huong Lake, vehicles from other provinces lined up heading to tourist attractions. Roads with many accommodation establishments such as Phan Dinh Phung, Bui Thi Xuan, and Hoang Van Thu were bustling with visitors. Meanwhile, at the coastal tourist destinations of Phan Thiet-Mui Ne, the beaches were packed with beachgoers. And on Phu Quy Island, accommodation is still fully booked.
Mr. Dinh Tuan Anh, Director of TTC World - Love Valley Tourist Area in Da Lat, said that compared to the same period in 2025, the number of visitors during the April 30th - May 1st holiday at this tourist area increased by 142%. Specifically, in the three days from April 29th to May 1st, there were 8,814 visitors to the tourist area for sightseeing and entertainment; while in the same three days in 2025, there were only nearly 6,300 visitors. On May 2nd, it is estimated that about 4,600 visitors came to the tourist area.
In 2026, despite facing difficulties due to the closure of Lien Khuong International Airport, which led to a sharp decline in international and regional tourists from the North, the company promptly adapted and developed a "One Destination - Multiple Experiences" model, aiming to become a "miniature Da Lat" encompassing sightseeing, entertainment, relaxation, cuisine , and vibrant photo opportunities.
Typically, on the night of May 1st, the unit organized the Love Valley Concert 2026, bringing together a lineup of young artists who are currently leading trends, such as B Ray, Captain Boy, Ryn Lee, Pham Dinh Thai Ngan, Jey B, Khoi Vu, and Bui Duy Ngoc. The concert attracted thousands of young people, including tourists and locals, creating a vibrant atmosphere throughout the mountain town that night...
According to the leaders of the Department of Culture, Sports and Tourism of Lam Dong province, during this holiday period, the Department directed tourism businesses to proactively upgrade facilities, diversify products, and improve service quality; publicly display prices, ensure environmental hygiene and food safety. Units actively participated in tourism stimulus programs through incentives such as discounts, vouchers, and service upgrades to attract tourists during the April 30th and May 1st holidays in 2026.
Notably, businesses operating in the tourism sector organized many vibrant entertainment events, attracting a large number of tourists, such as the Sky Fest Giant Kite Festival on April 30th at NovaWorld Phan Thiet; an emotional Acoustic music and art performance program; exploring the rich culinary traditions of the Central Highlands at TTC WORLD - Valley of Love; and special offers exclusively for officers and soldiers of the armed forces at Delight Park Da Lat - Flower and Light Art Park…
At the traditional tourist attraction of Dalat City Flower Garden, the management unit organized a program offering a 50% discount per visitor for groups of students, veterans, and senior citizens. Other establishments also had promotional programs for the April 30th - May 1st holiday, such as "Lucky Draw - Win Lucky Prizes" at the Pi Ni Dalat Tourist Complex; "One Day as an Artisan" activity at Takou Pottery Village; Check-in at the colorful flower-lined street at Lim Garden Cafe; Visit the 49-meter-long reclining Buddha statue, a record-breaking Asian landmark, at TTC World - Ta Cu; and discount programs at Merperle Dalat Hotel, Nesta Valley Dalat Hotel, etc.
Despite difficulties due to the closure of Lien Khuong International Airport and the incomplete construction of some major transportation routes such as National Highway 28A, thanks to the effective implementation of demand-stimulating measures, the number of tourists visiting Lam Dong province during the holiday is estimated to be higher than the same period in 2025. Occupancy rates at hotels and homestays in the central area of Da Lat reached approximately 70-80%. Some hotels with prime locations near Da Lat market or Xuan Huong Lake recorded a rapid increase in guests from the evening of April 30th and were almost fully booked on May 1st and 2nd.
Meanwhile, as of May 2nd, accommodations on Phu Quy Island are fully booked. The entire special zone has 69 hotels and guesthouses with 850 rooms and over 100 homestays. Because Phu Quy is currently in its most beautiful season, all rooms have been sold out. Tours to the island are booming, with visitors mainly coming from Ho Chi Minh City and other southern provinces.
Previously, during the Hung Kings' Commemoration Day holiday (April 25-27), Lam Dong province welcomed approximately 350,000 visitors, including about 14,000 international tourists, with the majority coming from Da Lat, Phan Thiet-Mui Ne, and Phu Quy Special Economic Zone... Tourism revenue was estimated at nearly 770 billion VND…
Source: https://baotintuc.vn/du-lich/du-lich-lam-dong-soi-dong-trong-ngay-nghi-le-20260502134604155.htm
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