Golfasian aims to collaborate in promoting golf tourism to Vietnam.

On the afternoon of January 21st, Mr. Nguyen Trung Khanh, Director General of the Vietnam National Tourism Administration, met and worked with Mr. Mark Siegel - CEO and Founder of Golfasian, and Ms. Ta Vu Huong - Director of Golfasian Vietnam, to discuss the potential for cooperation in developing golf tourism in Vietnam.

Overview of the working session. Photo: TITC

Introducing Golfasian, Mr. Mark Siegel - CEO and Founder of the company - stated that it is an international golf tourism business with 28 years of experience. Currently, Golfasian is one of the largest international golf tourism companies operating in long-haul markets, focusing on the segment of customers with long stays and high spending power, mainly from Europe, Australia, and the United States.

Assessing Vietnam as a country with great potential for golf tourism development, Mr. Mark Siegel believes that its geographical location, diverse topography, and especially its long coastline are very suitable for developing high-quality golf courses associated with resorts.

Mr. Mark Siegel - CEO and Founder of Golfasian. Photo: TITC

Mr. Mark Siegel noted the nearly doubling of international golf tourists to Vietnam each year. Currently, Golfasian has two representative offices in Hanoi and Da Nang to promote golf tours to Vietnam. In the past 12 months, Golfasian has brought approximately 5,400 golf tourists to Vietnam and forecasts this number will continue to increase significantly over the next five years as Vietnam develops more golf courses and new destinations.

Therefore, Mr. Mark Siegel hopes to receive support from the Vietnam National Tourism Administration to jointly promote the growth of international tourists coming to Vietnam to play golf combined with tourism, by strengthening promotional and marketing efforts to attract more international golfers to Vietnam.

In addition, he also proposed several specific areas of cooperation, such as promoting Vietnamese golf tourism through golf and hotel magazines published periodically by Golfasian; and jointly participating in golf trade fairs and exhibitions in Thailand, the United States, and Europe.

In terms of market strategy, Golfasian also aims to expand its operations in the northern region, such as in Ha Long Bay and Lan Ha Bay, which possess great potential, while also targeting seasonal tourists to be able to exploit golf tourism year-round in Vietnam.

Nguyen Trung Khanh, Director General of the Vietnam National Tourism Administration, delivers a speech. Photo: TITC

Nguyen Trung Khanh, Director General of the Vietnam National Tourism Administration, affirmed that Vietnam is a potential destination for tourism in general and golf tourism in particular, and expressed his interest in solutions to further develop this type of tourism.

Sharing an overview of Vietnam's tourism landscape, the Director General stated that in 2025, Vietnam is expected to welcome nearly 21.2 million international visitors, a 20.4% increase compared to 2024; serve approximately 137 million domestic tourists, and achieve total tourism revenue of nearly US$40 billion. Notably, the number of golf tourists visiting Vietnam is growing rapidly, doubling annually on average. This indicates significant potential for the development of golf tourism in the future.

Golf tourism has been identified as one of Vietnam's priority tourism products. The Director expressed support for businesses, golf courses, and travel agencies participating in specialized international trade fairs and exhibitions, and suggested that both sides continue to exchange more specific information on the content and methods of coordinating promotional activities to ensure suitability and effectiveness.

During the meeting, Mr. Nguyen Quy Phuong, Head of International Relations and Tourism Promotion, highly appreciated Golfasian's choice of Vietnam as a key market for golf tourism development, especially in the long-haul segment, a market with enormous potential for Vietnamese tourism.

In the coming period, both sides need to exchange views to review the difficulties and obstacles in attracting golf tourists to Vietnam, and at the same time, discuss in more detail the quality of services, tourism infrastructure, and connectivity between destinations, golf courses, hotels, and airlines. Besides traditional markets, Vietnam will also focus on key golf tourism markets such as North America, Western Europe, Northeast Asia (South Korea, Japan), and ASEAN.

Mr. Nguyen Quy Phuong - Head of International Relations and Tourism Promotion Department. Photo: TITC

The Vietnam National Tourism Administration is ready to play a coordinating role, connecting travel businesses, golf courses, airlines, and localities to jointly develop high-end golf tourism products; the Tourism Information Center will be the focal point in communicating and promoting Vietnam's golf tourism destinations and products on the digital platforms of the Vietnam National Tourism Administration.

During the meeting, Ms. Ta Vu Huong, Director of Golfasian Vietnam, introduced the Vietnam World Masters tournament, an annual event organized by Golfasian in September in Da Nang , which attracts a large number of international golfers. Golfasian hopes that this year's tournament, along with other activities organized by the company, including a famtrip program in collaboration with golf tourists, will be attended by leaders from the Vietnam National Tourism Administration; and that they will support connections with partners, travel agencies, hotels, and airlines to enhance exchange and cooperation in activities related to golf tourism.

With its strengths in the long-haul market, Ms. Ta Vu Huong expressed Golfasian's readiness to share its experience, market data, international customer and partner networks, and to cooperate with the Vietnam National Tourism Administration in participating in specialized golf fairs and exhibitions.

Concluding the meeting, Director Nguyen Trung Khanh highly appreciated Golfasian's proposals and stated that the Vietnam National Tourism Administration will act as a bridge connecting Golfasian with localities, businesses, and golf courses in the country, as well as coordinating promotion and advertising at international events to jointly build and develop golf tourism products and enhance Vietnam's position on the regional and global golf tourism map.

Vietnam National Tourism Administration

Source: https://bvhttdl.gov.vn/golfasian-mong-muan-dong-hanh-thuc-day-khach-du-lich-golf-den-viet-nam-2026012208373496.htm