Google is being sued for tracking Chrome browser users.

This American tech giant has recently been phasing out the use of third-party cookies that advertisers use to track users in order to protect privacy.

Photo: Reuters

Accordingly, Google introduced a set of tools called the Privacy Sandbox to block hidden tracking techniques and limit data sharing with third parties, while developers and publishers can measure advertising without tracking each individual user.

Chrome users were asked if they wanted to enable ad privacy protection to prevent being tracked.

However, NOYB argues that this feature allows Google to track users in the browser and that the company should seek user permission beforehand, as required by European Union privacy regulations.

"Users thought they were agreeing to a privacy protection feature, but were tricked into accepting Google's ad tracking. Consent must be informed, transparent, and fair to be legal. Google did the opposite," stated Max Schrems, founder of NOYB.

The group filed a complaint with the Austrian data protection authority on Thursday. NOYB has filed a series of complaints with EU and national privacy watchdogs against major tech companies regarding privacy violations.

A Google spokesperson defended the company's position, saying that Google has improved its ways of protecting user privacy.

"This complaint fails to recognize the important privacy safeguards we have built into the Privacy Sandbox APIs, including the Topics API... and third-party cookies," a spokesperson said.

Hong Hanh (according to Reuters)

Source: https://www.congluan.vn/google-bi-kien-vi-theo-doi-nguoi-dung-trinh-duyet-chrome-post299238.html