What is Google Discover and how to optimize your website for Google Discover?

Discover is part of Google Search. Google Discover displays content relevant to people's interests, based on their web and app activity.

What content qualifies to appear in Discover?

If Google indexes content and that content also meets Discover's policies, it will automatically be eligible to appear on Discover. Discover does not require content to have special tags or a specific data structure. However, eligibility does not guarantee 100% that the content will appear on Discover.

The content that may appear in Discover covers a wide range of topics that match a person's interests. Older content may also appear if it is useful and relevant to an individual based on their preferences.

It's important to note that if your website violates one or more of Discover's content policies, this may be outlined in Discover's Privacy and Actions section.

As part of Google Search, Discover uses many of the same signals and systems as Search to determine which content is useful and relevant to people. Therefore, those who want to succeed with Discover should create useful, trustworthy, and human-centered content.

Google Discover provides a new way for web users to discover useful content that matches their personal interests.

Increase the likelihood of your content appearing in Discover.

Google offers several recommendations to increase the likelihood of content appearing in Discover, as follows:

First, the page title should reflect the essence of the content, not just be a clickbait title.

Secondly, content using attractive, high-quality images, especially large images, is more likely to generate traffic from Discover. Large images need to be at least 1200 px wide and enabled by setting “max-image-preview:large” or by using AMP (mobile-optimized image). Avoid using the website logo as an image.

Third, avoid tactics that artificially increase engagement by using misleading or exaggerated details in preview content (titles, snippets, or images) or by withholding the most crucial information needed to understand the content's essence.

Fourth, it is also necessary to avoid tactics that involve sensationalizing, intrigue-provoking, or outrageous details.

Fifth, it's necessary to provide timely content that caters to users' emerging interests, tells a compelling story, or offers unique insights.

To provide a good user experience, Discover seeks to present content that matches interest-based feeds, such as articles and videos , while filtering out unwanted or potentially confusing content. For example, Discover might not suggest job applications, petitions, forms, code archives, or satirical content without context. Discover uses Safe Search but still filters out content that might be shocking or surprising.

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