The program takes place in May, July and November 2025, attracting 1,000-2,000 enterprises, production and business units of all economic sectors across the country, including shopping centers, supermarkets, electronics supermarkets, markets, convenience stores, specialized stores, banking systems...
The program aims to effectively implement tasks and solutions for socio-economic development, stimulate domestic demand, increase total retail sales of goods and consumer service revenue, boost consumption of goods and products; restore and develop the economy, promote production and business activities of enterprises, contribute to completing the GRDP growth target in 2025 and the period of 2021 - 2025, ensure social security according to the direction of the Government , the City Party Committee and the Resolution of the City People's Council. At the same time, effectively implement the Campaign "Vietnamese people prioritize using Vietnamese goods" and the City's programs with the participation of manufacturing, trading and distribution enterprises in fields with brands and reputation in the market. Promote consumer demand stimulation through organizing concentrated promotional events, attracting and creating conditions for people nationwide, domestic and international tourists to purchase quality goods and services at reasonable prices with many attractive promotional forms; increasingly better meeting the consumer needs of all customer groups.
Thereby, continuing to remove difficulties, promote production and business, enterprise competitiveness, develop diverse and smart business models suitable for the strong development of e-commerce, towards a sustainable consumer market and faster connection between businesses and consumers, contributing to economic growth in the fields of Industry - Trade - Services and Tourism , stabilizing prices, stabilizing the market, controlling inflation, ensuring social security in the capital.
According to the Plan, the City People's Committee assigned the Department of Industry and Trade to preside over approving the list of enterprises participating in the promotion; Program, promotion rate, and discount of enterprises. Coordinate with the Center for Investment, Trade, and Tourism Promotion to organize Hanoi Promotion Month 2025. Coordinate with the Hanoi Market Management Department and related Departments and branches to have a plan to inspect and supervise activities taking place in the Program; ensure requirements against smuggling, trading in counterfeit and poor quality goods, strictly handle violations... to protect consumer rights. Propagate, disseminate, guide and supervise commercial activities according to the provisions of law. Inform, mobilize and support production and business enterprises in craft villages and traditional craft villages to respond and participate.
The City's Center for Investment, Trade and Tourism Promotion presides over and coordinates with the Department of Industry and Trade and relevant units to develop and issue a Plan to implement the organization of Hanoi Promotion Month 2025 in accordance with regulations; ensuring the purpose, requirements, progress and effectiveness. Information, propaganda, and mobilization of production and business enterprises to respond and participate in the Program's events.
The People's Committees of districts, towns and cities direct local authorities to ensure security, social order and safety; have plans to arrange space and organize centralized vehicle parking in areas where the Program's events take place. Inform and disseminate information about the Program to each ward, commune and town; direct the People's Committees of wards, communes and towns to disseminate information and events related to the Program to the people, paying special attention to using the form of propaganda through the public address system to residential areas. Direct and coordinate the implementation of environmental sanitation and waste collection in areas where the Program's events take place.
The City People's Committee requires that the implementation of the Concentrated Promotion Program must be practical, effective, and meet the purposes and requirements set out in the Plan. Strengthen the role of agencies and units in supporting businesses, stabilizing prices, stabilizing the market, controlling inflation, ensuring social security, and implementing the Government's socio-economic development goals in 2025 and the following years.
Program Activities 1. Organize activities and events to implement the Program in May, July, November and on Holidays/New Year. 2. Opening of the Hanoi City Concentrated Promotion Program in 2025, expected in April 2025. 3. Organize Promotional Fairs in May, July, and November. 4. Organize Hanoi Promotion Month 2025, expected in November 2025. 5. Organizing the Hanoi Midnight Sale 2025 event: is a highlight within the framework of the Program, associated with Black Friday to unleash the city's potential for night-time economic development, from November 28, 2025 to November 29, 2025 (Friday - Black Friday). 6. Organize branded promotional events at 4-star hotels or higher or an equivalent location with about 100 to 150 standard booths displaying and promoting famous branded products. 7. Conduct a physical inspection at a number of locations participating in the concentrated promotion. 8. Organize communication and promotion activities. 9. Summarize and reward groups and individuals with outstanding achievements in implementing the Program. |
Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/ha-noi-len-ke-hoach-to-chuc-chuong-trinh-khuyen-mai-tap-trung-nam-2025.html
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