On September 7, the film Red Rain became the highest-grossing film in the history of Vietnamese box office. Along with this cinematic phenomenon, the novel of the same name is also the focus of the publishing industry, as the speed of pre-orders far exceeds the speed of printing, distribution and shipping of book businesses.
Not only that, the book also boosted the demand for learning about the battle in Quang Tri , causing other publications on the same topic to increase sales sharply.
Publishing industry has a "bumper season" with "Red Rain"
Mr. Nguyen Tuan Binh - owner of Binh Ban Book brand - said that Red Rain gave him an unprecedented experience selling books. Normally, books that sell 300-400 copies are considered bestsellers at bookstores. However, currently, the number of Red Rain orders at his online bookstore has reached more than 6,000 copies.
Although Binh’s bookstore is operating at “full capacity”, it can only meet 35% of orders. Orders placed on September 2 are expected to take another 2 weeks to be processed.
Quest Bookstore representatives also said that the number of Red Rain books sold increased 5-6 times after the movie was released. Although history and war books have been on the rise this year, Quest Bookstore was still surprised by the strong fluctuations of Red Rain .
Ms. Pham Thi Hoa - representative of Fahasa bookstore - informed that she has sold more than 10,000 books in just the last 2 weeks. This number is still increasing. The printing speed of the printing house is currently slower than the purchasing power in the market.
“Thanks to major national events and the mass media and patriotic movements, young people have a greater need to learn about the country's history, causing book sales to skyrocket,” said Ms. Pham Thi Hoa.
For many years, the Vietnamese book industry has witnessed the phenomenon of readers waiting 1-2 weeks to receive books due to the overload of purchases. Bookstores, large and small, all imported many boxes of books and packed them without stopping. On social networks, live-streamed book sales sessions continuously took place. The publishing industry had a "bumper season" with Red Rain .
This phenomenon, although predicted and prepared in advance, still surprised bookmakers. The People's Army Publishing House, in association with Vietnambook, published 50,000 books - a number dozens of times the number of regular prints. Book businesses such as Binh Ban Book and Quest Bookstore also pre-ordered a number of Red Rain books before September 2 but still did not have enough books to sell.
History books and revolutionary literature are selling well.
Mr. Nguyen Tuan Binh said that after Red Rain , books about Quang Tri Citadel also received attention from readers. Two books sold after the Red Rain phenomenon were Quang Tri Memories and Ancient Citadel Testaments .
At Binh Ban Book booth, in addition to Red Rain which is number 1 in sales, the best-selling books today include: Family, Friends and Country (Nguyen Thi Binh), Quang Tri Memories (Nguyen Thuy Kha), Forever 20 (Nguyen Van Thac), Heart for the Country (Nguyen Thi Binh)... 7/10 of the best-selling books are history and patriotic literature.
Books about spies, patriotic literature, and revolutionary literature are also selling well: books about Pham Xuan An, Tu Cang Nguyen Van Tau, Hoang Dao A13...; a series of books by Doan Tuan about Southwestern soldiers (the latest is The Smokes on the Roadside ), Trung Sy (with Ngang Rain ), Vu Cong Chien ( The Story of Three Soldiers ).
At Dinh Le Book Street, Lam Bookstore and Ngan Nga Bookstore are selling well historical books. Books about the August Revolution, the Declaration of Independence, Ho Chi Minh's example... are sought after by readers. Red Rain books are often out of stock.
Fahasa bookstore representative affirmed that Red Rain is a new phenomenon, while historical books and patriotic literature have been selling well since April 30. It can be seen that books are joining the flow of learning about history and patriotism of people across the country.
On the occasion of National Day this year, it is estimated that the revenue from products inspired by the National Flag alone reached 13 billion VND. Products about history and national culture all increased in revenue. Following this "wave", the revenue of historical books and revolutionary literature also increased dramatically, reaching a record level.
Red Rain is a testament to the popularity of war books - a genre once considered to be selective in its audience. The film adaptation of the work has created a "fever" for people to read the original story.
The novel Red Rain by writer Chu Lai is a work set in the fierce 81 days and nights at Quang Tri Citadel in 1972. The work follows a squad of young soldiers, each with their own fate and personality, but they fought together, witnessed the fierceness of bombs and bullets and inevitable losses.
Through both tragic and haunting pages, Red Rain faithfully recreates the courageous spirit and heroic sacrifice of the previous generation, while reminding today's readers to cherish the peace and independence they exchanged with blood and bones.
Source: https://baohatinh.vn/hien-tuong-chua-tung-co-nho-mua-do-post295339.html
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