The natural advantages, diverse characteristics of the terrain structure of hills, caves, and water surfaces have created a unique landscape and ecosystem for Hoa Binh. The locality is taking full advantage of this advantage to develop and become a major tourist center of the Northern Midlands and Mountains region.
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| Mai Chau, Hoa Binh is as beautiful as a painting. (Source: Flickr) |
The Da River Lake area with a water surface area of about 9,000 hectares, Hoa Binh is considered as "Ha Long Bay on land". The province is also known as "the land of epics". The cradle of the "Hoa Binh Culture" famous in world history, the land has a rich cultural tradition, with 267 intangible cultural heritages of the Muong ethnic group that have been inventoried; 73 traditional festivals held annually; 101 ranked relics.
In particular, the Khai Ha Festival of the Muong ethnic group in Hoa Binh was included in the list of national intangible cultural heritage in 2022. Or most recently, in mid-November 2024, Hang Xom Trai and Mai Da Lang Vanh of Hoa Binh received a Certificate of ranking as a special national monument.
In addition, the locality has unique national intangible cultural heritages such as: Mo Muong, Muong gong art, Bamboo calendar folk knowledge of the Muong ethnic group and Keng Loong social and religious customs of the Thai people in Mai Chau.
Focus on promoting strengths
The above strengths are being strongly promoted and developed by Hoa Binh province. Specifically, the province aims to become an attractive destination with unique tourism products, a major tourism center of the Northern midland and mountainous region.
Realizing this goal, in recent years, Hoa Binh tourism has created many attractive tourism products, many different types of tourism such as spiritual cultural tourism with Thac Bo temple and Thac Bo cave on Hoa Binh lake tourist area; the complex of dragon head mountain cave relics and Thuong Bong Lai temple in Cao Phong town, Cao Phong district; the complex of relics in Lac Thuy district...
The province focuses on developing eco-tourism with high-class eco-resorts, natural landscapes and fresh climate to meet the needs of many tourists and sports with international standard golf courses such as the 54-hole Phoenix Golf Course in Luong Son District and the 18-hole Hilltop Valley Golf Club attracting many golfers.
Types of tourism that are of interest to young people and attract a large number of visitors include: camping, bathing in waterfalls, streams... The above activities have contributed to attracting a large number of tourists, expanding the market, promoting community tourism activities to be increasingly perfect and developed, contributing to promoting the general tourism of Hoa Binh province with the motto: "Special products - Professional services - Competitive prices - Green, clean, beautiful environment - Safe, civilized, friendly destination".
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| Tourists participate in the Hoa Binh Highland Market, enjoying local agricultural products. (Source: Department of Culture, Sports and Tourism of Hoa Binh province) |
Along with that, thanks to the spirit of "Determination, efficiency, setting an example, discipline, responsibility", Hoa Binh effectively implemented the model of developing agricultural and rural tourism economy; community tourism associated with practical experiences in craft villages and tourist destinations associated with traditional cultural values of ethnic minorities in districts and cities.
The province focuses on exploiting the market of the Hanoi capital region in parallel with expanding the domestic and international markets. Promote cooperation and linkage in tourism development with other provinces, especially with Hanoi, Ho Chi Minh City, Quang Ninh, Thanh Hoa and some provinces and cities in the region with the motto "Connection, action and development", focusing on tourism promotion in potential markets such as France, Germany, UK, USA, Korea... to expand the market to attract visitors and promote tourism development.
Not only that, the tourism industry of Hoa Binh province focuses on researching and implementing new types of tourism associated with the strengths of each locality. Typical are community tourism products imbued with national cultural identity; resort tourism on Hoa Binh Lake; paragliding, golf, marathon sports tourism; agricultural tourism associated with experiencing craft villages, One Commune One Product (OCOP) products...
Currently, nearly 500 accommodation establishments have been put into operation in the province, and 10 ethnic community tourism villages have been built, attracting many tourists to experience. In the first 10 months of 2024, the total number of tourists to Hoa Binh reached nearly 4 million, an increase of 27.5% over the same period last year, with revenue reaching 4 trillion VND.
Stable, long-term and prosperous development
In 2024, Hoa Binh tourism strives to welcome 4.2 million visitors, including 500,000 international visitors; total revenue from tourists is over 4,600 billion VND. To attract more visitors to Hoa Binh, while extending their stay and increasing their spending, building and creating new and attractive tourism products is of key importance.
The province organizes and implements the strategy and Master Plan for Vietnam tourism development to 2020, with a vision to 2030; the Project to develop Hoa Binh Lake Tourist Area into a National Tourist Area; the Project to build Tan Lac highland communes into provincial-level tourist areas by 2030, with a vision to 2050; the Plan to implement the OCOP Program for the period 2021-2025 and the Plan to develop tourism associated with new rural construction in the province by 2020, with a vision to 2030.
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| The Robinson Nature Tourism Area Project (Sung Island) is being implemented in Da Bac district. (Source: Department of Culture, Sports and Tourism of Hoa Binh province) |
At the same time, prioritizing resources, integrating state budget sources to invest in completing technical infrastructure, traffic infrastructure to tourist areas and destinations, especially tourist ports, lakeside roads of Hoa Binh Lake Tourist Area to connect tourist destinations, creating favorable traffic conditions for tourism investors, tourists and local people; speeding up the progress of tourism infrastructure construction investment projects, having specific mechanisms and policies to attract economic sectors to invest in this field.
At the same time, Hoa Binh builds a long-term, professional and effective tourism promotion strategy. In particular, promoting tourism on media channels and social networking platforms Facebook, Tiktok, Zalo, smart tourism information portals, applying science and technology and digitalization in propaganda, promotion, and promotion of tourism images and products on mass media... Focusing on training human resources and tourism skills in the direction of innovative thinking, suitable for the new situation, developing a high-quality tourism human resource team.
To strongly develop the domestic tourism market, the province has introduced new and suitable products such as short-term tours, resorts, walking, cycling, and new accommodation facilities to serve customers. The province has implemented Project 6 on preserving and promoting the fine traditional cultural values of ethnic minorities associated with tourism development; building and standardizing community tourism destinations that meet OCOP tourism product standards; developing cultural, ecological and resort tourism products throughout the province, focusing on developing a number of high-quality entertainment and tourism projects in the Hoa Binh Lake Tourist Area...
The province wishes to welcome more investors to Hoa Binh, and also exploit the "gold mine" of tourism. With the motto "Accompanying businesses and investors", Hoa Binh commits to creating the most favorable conditions, an open, transparent and equal investment and business environment for businesses, especially those investing in the tourism sector, to develop stably, sustainably and prosperously. The province regularly contacts and meets with investors and businesses to grasp information, promptly directs the removal of difficulties and obstacles, and is ready to welcome businesses when they come to study and explore investment opportunities.
Source: https://baoquocte.vn/hoa-binh-tap-trung-phat-trien-mo-vang-du-lich-295499.html
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