During the four-day National Day holiday, many families chose to relax and enjoy themselves at shopping malls, resulting in a 2-3 fold increase in customer numbers compared to normal days. Specifically, the Vincom shopping mall system nationwide recorded nearly 3.3 million visitors participating in shopping and experiencing festive and entertainment activities.

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The bookstore at Vincom Mega Mall Ocean Park was bustling with customers shopping for the new school year.

Ms. Linh (Cau Giay District, Hanoi) shared: “It was very crowded and fun! Everyone in my family was excited to participate in the activities and enjoy the delicious food. My family especially liked the diverse culinary offerings at Vincom shopping malls. Although every restaurant was crowded, it was still well worth it.”

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The food stalls were operating at full capacity to serve customers.

Popular shopping destinations for fashion and accessories, such as Vincom Center Ba Trieu, Vincom Mega Mall Times City, Vincom Mega Mall Royal City, and Vincom Center Metropolis, also welcome tens of thousands of visitors daily. With a variety of promotional shopping programs, many customers have found opportunities to refresh their wardrobes for the changing seasons at reasonable prices during this period.

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In particular, Vincom shopping malls are a favorite destination for children and young people, with their playgrounds, aquariums, ice rinks, and cinemas always bustling with activity. "My child wants to go to Vincom every day to play. During holidays, the aquarium organizes many special activities, which the children really enjoy. After playing, the whole family goes out to eat and shop. Spending holidays in the capital is very convenient and fun for our family," said Ms. Mai Anh (Minh Khai, Hanoi ).

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The Vincom Mega Mall Times Aquarium's mermaid performance with the national flag was met with enthusiastic applause.

Besides the experiences and promotions organized at the stores, Vincom further heated up the atmosphere with activities specifically for children before the new school year and the Mid-Autumn Festival, most notably the Vincom Little Stars talent competition featuring fashion and artistic performances by the young "artists" themselves.

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The group performance of the song "Vietnam ơi" was presented by the contestants of the Vincom Little Stars competition at Vincom Plaza Ha Tinh.

From mid-August, Vincom shopping malls simultaneously decorated their spaces with the theme "Moon Festival - A Feast of Feasts," bringing a colorful and festive Mid-Autumn Festival atmosphere. The elaborate displays, featuring images of the Jade Rabbit, lanterns, and traditional cultural details transformed into modern elements, created unique photo spots that attracted a large number of customers. During the recent September 2nd holiday, the "Jade Rabbit Under the Moonlight" at Vincom Mega Mall Times City and the "Musical Rabbit Path" at Vincom Mega Mall Royal City were extremely popular check-in spots for young people.

To celebrate this year's National Day, the Vincom shopping mall system also organized a series of large-scale cultural and artistic events and activities, attracting a large number of visitors from all over the country. In particular, Vincom collaborated with the Ministry of Information and Communications, the Vietnam Youth Union, TikTok, and Schannel to strongly promote the "Towards the National Flag" campaign, igniting the patriotic spirit of the Vietnamese people. Accordingly, LED screens at Vincom malls were simultaneously illuminated red with images of the Vietnamese flag on September 2nd, spreading national pride and self-respect throughout Vietnam.

With a series of special activities celebrating National Day and Mid-Autumn Festival, the Vincom shopping mall system continues to be an attractive destination for young people and millions of families nationwide to enjoy meaningful moments of reunion, complete joy, and the opportunity to shop to their heart's content.

The Dinh