International cooperation promotes tourism development in the West

Nova Hotel & Resort World (NovaGroup) said that the group has just signed a strategic cooperation agreement with the US Marriott International Group (Marriott) to manage, exploit and operate the Legacy Mekong Resort at Con Au, Can Tho City.

This is an important milestone, marking that Legacy Mekong will carry the Legacy Mekong Autograph Collection brand, officially operated by Marriott from June 1, 2025, promising to bring classy and sophisticated resort experiences, combining the cultural identity of the Mekong Delta and international standards.

NovaGroup signed a contract with the US Marriott International Group (Marriott) to manage, exploit and operate the Legacy Mekong Resort at Con Au, Can Tho City. (Photo: TT)

The partnership with Nova Hotel & Resort World helps Legacy Mekong join the Marriott Bonvoy system, becoming one of the leading resorts managed by Marriott International. At the same time, this will also be a new destination for more than 228 million Marriott Bonvoy members worldwide.

With more than 9,300 hotels in 144 countries, Marriott International is the world's leading hotel management company, renowned for its world-class service standards and global customer network.

Mr. Nguyen Ba Luan, General Director of Nova Hotel & Resort World, shared: “Cooperating with Marriott International is a strategic step to help Nova Hotel & Resort World – a member company of NovaGroup – conquer the high-end resort market. With the support of the world's most prestigious hotel management unit, we believe that Legacy Mekong will elevate its brand and quickly become an attractive new destination in the region.”

Not only a resort project, Legacy Mekong is also part of NovaGroup's sustainable tourism development strategy, with a diverse ecosystem including real estate, tourism, entertainment and services.

The cooperation with Marriott International not only improves service standards but also contributes to the strong development of tourism in the West.

Source: https://daidoanket.vn/hop-tac-quoc-te-thuc-day-phat-trien-du-lich-mien-tay-10300287.html