International cooperation promotes tourism development in the Mekong Delta.

Nova Hotel & Resort World (NovaGroup) announced that it has officially signed a strategic cooperation agreement with Marriott International (Marriott) of the United States to manage, operate, and develop the Legacy Mekong Resort in Con Au, Can Tho City.

This is a significant milestone, marking the official launch of Legacy Mekong Autograph Collection under the brand name, operated by Marriott from June 1st, 2025. It promises to deliver sophisticated and luxurious resort experiences, blending the cultural identity of the Mekong Delta with international standards.

NovaGroup has signed an agreement with Marriott International (Marriott) of the United States to manage, operate, and manage the Legacy Mekong Resort on Con Au Island, Can Tho City. (Photo: TT)

The partnership with Nova Hotel & Resort World allows Legacy Mekong to join the Marriott Bonvoy system, becoming one of the leading resorts managed by Marriott International. Simultaneously, it will also be a new destination for over 228 million Marriott Bonvoy members worldwide.

With over 9,300 hotels in 144 countries, Marriott International is a leading global hotel management company, renowned for its world-class service standards and global customer network.

Mr. Nguyen Ba Luan, General Director of Nova Hotel & Resort World, shared: “The partnership with Marriott International is a strategic step that helps Nova Hotel & Resort World – a member company of NovaGroup – conquer the high-end resort market. With the backing of the world's most prestigious hotel management company, we believe that Legacy Mekong will elevate its brand and quickly become an attractive new destination in the region.”

More than just a resort project, Legacy Mekong is also part of NovaGroup's sustainable tourism development strategy, with a diverse ecosystem encompassing real estate, tourism, entertainment, and services.

The collaboration with Marriott International not only enhances service standards but also contributes to the strong development of tourism in the Mekong Delta.

Source: https://daidoanket.vn/hop-tac-quoc-te-thuc-day-phat-trien-du-lich-mien-tay-10300287.html