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Connecting agriculture, tourism, and culture.

Leveraging its unique agricultural characteristics and diverse cultural identity, Thai Nguyen is gradually developing and expanding integrated models of production, tourism, and experiences. This is not only a direction to enhance the value of agricultural products but also opens up a space for sustainable economic development, contributing to improving people's lives and promoting the local image.

Báo Thái NguyênBáo Thái Nguyên04/05/2026

Tien Yen Farmstay is located in Tan Cuong commune.
Tien Yen Farmstay is located in Tan Cuong commune.

In recent years, along with the restructuring of the agricultural economy , Thai Nguyen has focused on exploiting added value from agriculture through the development of experiential tourism. Instead of just focusing on production, many localities have boldly built models combining agriculture, culture, and services, creating new and distinctive tourism products.

One of the notable highlights is the establishment of the Ban Co agricultural , cultural, and culinary experience zone in Khau Lai hamlet, Hop Thanh commune. This is a model built on the principle of "multi-value" development from agriculture.

This space vividly recreates the life of the Tay ethnic people with its traditional stilt houses, community activities, and distinctive folk art.

Approximately 80% of the population in the area are Tay people, preserving their traditional cultural values ​​intact. Visitors not only get to sightsee but also directly participate in production activities such as tea picking, cake making, and agricultural product processing, or enjoy typical dishes of the midland region and immerse themselves in the melodies of Then singing and Tinh playing.

In the Tan Cuong tea-growing region, the agricultural tourism model is also being promoted. The Tien Yen Tea and Community Tourism Cooperative has invested in developing a tea-growing area combined with experiential tourism, covering nearly 3 hectares of tea plantations and over 30 hectares in partnership with local households.

Here, visitors can not only enjoy tea but also directly participate in the processing stages, from picking to roasting, thereby gaining a deeper understanding of the cultural value of Thai Nguyen tea.

Beyond tea production and experience, the cooperative has also developed a comprehensive range of dining and accommodation services right in the heart of the lush green tea plantations. The space is designed in harmony with nature, surrounded by expansive tea hills, creating a relaxing atmosphere. Accommodation and dining areas are situated within the tea-growing region, serving authentic local dishes, allowing visitors to enjoy tea while relaxing and fully experiencing "living in the tea region." This approach also aims to extend the length of stay and increase the value of the services offered.

When visiting agricultural, tourism, and cultural experience models in Thai Nguyen, tourists can also immerse themselves in the local cultural life.
When visiting agricultural, tourism, and cultural experience models in Thai Nguyen, tourists can also immerse themselves in the local cultural life.

In practice, agricultural tourism is contributing to a change in production mindset. Agricultural products are no longer just consumer goods, but have become service products linked to experiences and cultural stories, thereby increasing added value.

According to assessments by relevant authorities, developing agricultural tourism is a suitable direction for the practical conditions of Thai Nguyen - a locality with many advantages in terms of landscape, distinctive agricultural products, and ethnic cultural identity. When these elements are harmoniously connected, they will create a unique appeal, contributing to building the local tourism brand.

In the context of the growing demand for experiential tourism, especially the trends of "green tourism" and "local tourism," models like Ban Co and Tien Yen are showing great potential.

Based on specific models, Thai Nguyen is gradually expanding new development opportunities for agriculture. When agriculture is not just about production but also about experience, culture, and tourism, the value it brings extends beyond the economy to many aspects of social life.

Source: https://baothainguyen.vn/kinh-te/202605/ket-noi-nong-nghiep-du-lich-van-hoa-6081a74/


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