When Pho Meets AI: The Journey to Digitize the Quintessence of Vietnamese Cuisine

Artificial Intelligence (AI) is no longer a strange concept but is increasingly present in many fields, including cuisine. Pho Festival has marked an important milestone in this journey.

In recent years, Artificial Intelligence (AI) is no longer a strange concept but is increasingly present in many fields, including cuisine . In Vietnam, this progress is gradually becoming evident, especially when traditional dishes such as Pho - a symbol of Vietnamese culinary culture - officially "joins hands" with modern technology.

The 2025 Pho Festival, taking place at the Imperial Citadel of Thang Long (Hanoi) in April 2025, marks an important milestone in this journey. With the theme “The Quintessence of Vietnamese Pho - Heritage in the Digital Age”, the 2025 Pho Festival is not only an occasion to honor the national dish but also a place where pho enters a new era - where digital technology , especially artificial intelligence, plays a central role in enhancing the value and experience of this traditional dish.

At some booths, AI technology is deployed to advise and support diners in finding and choosing pho dishes according to their favorite tastes. This initiative helps to significantly enhance the customer experience, especially in the large festival space.

Not only stopping at the processing stage, AI is also applied in the activity of exploring pho culture in three regions. Visitors are guided to access pho-related content through interaction with the integrated AI system.

The application of AI in the Pho Festival is considered an innovative way of approaching traditional culture. Events such as the Pho Festival 2025, Pho Festival 2024 or Pho So are opportunities for visitors to admire the development journey of pho through each period, from the old street vendors, the subsidy-era pho restaurants to the pho brands that have affirmed their position on the international culinary map.

Visitors, whether Vietnamese or foreign, of all ages, were surprised and delighted to interact directly with AI to learn about pho.

With the application of modern AI technology, the 2025 Pho Festival has marked a milestone in the history of pho development. Integrating technology into promoting culinary culture not only helps enhance the value of pho but also opens up the potential to bring Vietnamese cuisine to the global level./.

(Vietnam+)

Source: https://www.vietnamplus.vn/khi-pho-gap-ai-cuoc-hanh-trinh-so-hoa-tinh-hoa-am-thuc-viet-post1041369.vnp