Kpop artists collaborating with Western pop artists in global music productions has become a popular trend.
But it doesn't stop there, the Kpop industry in general has also expanded its influence when Kpop artists have many collaborative projects with Hollywood stars and the American film industry.
Especially in the context of the American entertainment industry facing many difficulties, handshakes with Kpop artists are even more valuable.
Recently, Rosé (Blackpink) attracted attention when releasing the MV for the soundtrack song "Messy" for the American movie "F1", starring actor Brad Pitt.
Star of the movie "Mission Impossible 8" Tom Cruise has confirmed that he will appear on BTS's variety show "Run Jin" to promote the new drama set to premiere in July.
Previously, many Kpop artists also appeared in the soundtracks of various Hollywood productions.
Jimin (BTS) collaborated with JVKE and Muni Long to release "Angel Pt.1" - the theme song for the American action movie "Fast & Furious 10" (Fast X).
Girl group aespa has released "Die Trying", the soundtrack for the American space film “Rebel Moon - Part Two: The Scargiver” released on Netflix.
Hollywood's expansion of cooperation with Kpop stems from the fact that Kpop's global popularity is increasing, this is an obvious potential that even Hollywood cannot ignore.
These partnerships allow Hollywood stars and producers to tap into the power of K-pop fandoms — known for their fervor, organization, and relentless dedication.
Especially when it comes to "farming views" and promoting trends on social networks, Kpop fans always do this well.
The effectiveness of the collaborations was immediately evident. The song “Messy” by Rose debuted with 2.04 million streams on Spotify and reached 5 million MV views on YouTube after 1 day of release.
“Messy” is currently the highest-performing “F1” soundtrack track, surpassing Don Toliver and Doja Cat’s “Lose My Mind,” which debuted with 1.25 million Spotify streams and 390k YouTube views.
Of course, this is also a mutually beneficial relationship. Collaborating with Hollywood stars and projects helps K-pop artists attract more international audiences, especially movie-loving audiences.
Thereby promoting Kpop idols to develop into multi-talented artists, expanding their global influence.
However, the effectiveness of collaborations between Kpop and Hollywood also comes with some negatives, making the public suspect that Kpop artists are just being "taken advantage of for their fame", without truly being able to develop their abilities.
Typically, many Hollywood movies use the image of Kpop artists to actively promote before the release, attracting the attention of Kpop fans. But when the movie is released, their screen time is very little or only has small, controversial roles.
HBO’s “The White Lotus 3” featured Lisa as the main character in most of the promotional activities. However, her role was disappointing due to her limited screen time, although Lisa was also considered to have acting potential.
Or Jennie's participation in the movie "The Idol", starring Lily-Rose Depp and The Weeknd, received a lot of criticism because her character had too many revealing scenes and only appeared briefly with a few lines.
The trend of Kpop artists collaborating with the American film industry will certainly be further promoted in the coming time.
But fans also expect these handshakes to bring truly quality products, not just controversies and lackluster appearances.
Source: https://baoquangninh.vn/khi-sieu-sao-brad-pitt-tom-cruise-cung-can-den-su-hop-tac-cua-blackpink-bts-3357994.html
Comment (0)