When TPBank turns concerts into a "digital experience universe" that fascinates young people

Going to a concert but "accidentally" falling in love with... purple bank! That's the feeling of many fans when attending Em Xinh "Say Hi" Concert Night 2 and experiencing TPBank 's activities at the event.

Em Xinh "Say Hi" stage exploded

On October 11, My Dinh National Stadium once again exploded with emotions when Em Xinh "Say Hi" held their second concert night. Tens of thousands of Xinhiu (fan community name) sang along with Em Xinh, turning the entire stadium into a wild musical feast.

My Dinh National Stadium was "covered in purple" at Em Xinh "Say Hi" concert night 2. (Photo: Vieon)

In that atmosphere, TPBank appeared prominently on the LED screen as a Diamond Sponsor and was lovingly called by fans with the slogan "TPBank App - Top utilities. Top life." This is the advertising message that Xinhiu have memorized through TPBank's accompanying activities with the Em Xinh "Say Hi" program for the past 3-4 months.

If the stage was sublimated with music and fashion , the TPBank experience booth became a hot "check-in coordinate". Here, fans could try out a series of top utilities of the TPBank App, immerse themselves in interesting experiences and receive thousands of attractive gifts.

TPBank booth was crowded with young people coming to experience the ultimate digital financial utility.

On the day of the concert, TPBank won the hearts of the audience with the extremely "psychological" privileges that the Diamond Sponsor reserved for its customers: Electric cars picking up and dropping off girls in the campus to help them move around easily while still wearing their dresses and high heels, bringing "Em Xinh" LyHan to the booth to interact with the audience, and bringing to the stage the performance "Vo tay" - which was the performance that fans had been waiting for to appear in the concert night 2.

TPBank also gives 50,000 VND to new customers who open an account and enter the referral code EXSHHN - with the instruction to "eat well" so Xinhiu can buy drinks or food after the concert.

Not only bringing "Em Xinh" LyHan to interact with the audience at the booth...

… TPBank also brought the performance “Clap” to the concert on night 2.

The delicate gifts and cute messages made the online community exclaim: "What a cute bank!".

From the stands to social networks, TPBank is constantly mentioned. A series of check-in clips on TikTok, Instagram, Facebook... created a wave of heated discussions. Many Xinhiu even favor using the word "TPBank" as a replacement for the word "top" in everyday conversation!

From sponsor to “Gen Z friend”

Accompanying the Em Xinh show "Say Hi" not only helped TPBank create a wave of media and heated discussions lasting for 3-4 months, but also brought remarkable business results.

Many young people attending the concert "accidentally" fell in love with TPBank.

Hundreds of thousands of viewers have downloaded the TPBank app; tens of thousands of viewers have installed the Em Xinh interface, experienced ChatPay cards with pictures of Em Xinh and shared them on social networks with the comment: "So pretty, just looking at them makes me want to use them right away."

The number of new credit cards opened on TPBank App increased 3 times, the number of customers transacting on TPBank App also increased significantly...

It can be said that TPBank has taken advantage of sponsorship opportunities not only to promote its brand, but also to bring cutting-edge financial technology utilities closer to the audience - with digital experiences that truly delight them.

According to Monitaz's Social Listening report, in July and August 2025, TPBank continuously led the entire banking industry in terms of positive sentiment. Discussions about TPBank were mainly compliments and interest in creative and understanding communication activities.

TPBank representative shared: “Accompanying Em Xinh "Say Hi" is not just a simple sponsorship activity, but also a way for the bank to connect with the young generation through the "language" they love: Music and fashion.

“Em Xinh "Say Hi" is not only an entertainment program but also a place to spread positive energy and the spirit of living life to the fullest with the ambitions of the young generation. That is also the spirit that TPBank always aims for: A bank that not only serves financial needs, but also accompanies the ultimate life experiences in the digital age.” Communication combined with music and youthful lifestyle is also a long-term communication strategy that TPBank has been pursuing.

TPBank has risen in the eyes of young people with a friendly, cute, and understanding image.

Always mentioned as one of the young and dynamic banks with outstanding marketing strategies, TPBank combined with Em Xinh "Say Hi" is a remarkable "case study" in making good use of sponsorship benefits combined with successful product communication.

More than just a sponsor, Purple Bank has risen in the eyes of young people with a close, cute, understanding image and further strengthened the brand's imprint with super-cool digital experiences./.

(Vietnam+)

Source: https://www.vietnamplus.vn/khi-tpbank-bien-concert-thanh-vu-tru-trai-nghiem-so-khien-gioi-tre-me-man-post1069929.vnp