As one of the largest retail groups in more than 23 countries around the world , including the Middle East, Asia, Europe... The group currently has more than 65,000 employees with annual revenue of more than 8 billion USD. In addition, King Coffee products are also sold online on the official website and application of LuLu Hypermarket.
LuLu Hypermarket with the slogan 'Where the world comes to shop' is an icon of the retail industry, always focusing on creating a convenient shopping experience, competitive prices and providing quality products to more than 1,000,000 customers every day from UAE, India, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Egypt, Malaysia and Indonesia.
This is considered good news that Ms. Le Hoang Diep Thao - Founder and CEO of King Coffee wants to bring a brilliant development to the Vietnamese coffee industry at the beginning of the new year - the year of Giap Thin 2024. Besides, she shared: " The Middle East is a market with great potential and high competitiveness, requiring businesses to succeed to converge 3 basic factors: vision, prestige and professionalism.
King Coffee's launch in the Middle East as a "Made in Vietnam" product is a positive fulcrum that contributes to creating a strong momentum for Vietnamese businesses to be more confident in gaining a foothold and developing in the Middle East market."
King Coffee, with its positioning as a coffee expert, is also known as a successful international brand, then returned and continued to be successful in Vietnam. On its journey to conquer the world, King Coffee has always maintained its growth rate, with admirable efforts in building a national brand with a truly global stature.
Thanks to that, last year, King Coffee was also steady and achieved valuable awards, such as the event that King Coffee products were sold directly to the Costco Wholesale system - the largest wholesale supply chain in the US (in June 2023).
Most recently, King Coffee brand was also voted by Asia Business Outlook Magazine as Top 10 Coffee Companies from Southeast Asia 2023.
Therefore, the appearance of King Coffee at the LuLu Hypermarket supermarket chain in 6 countries of the Gulf Cooperation Council (GCC) in particular and the Middle East in general is an important milestone marking the development of King Coffee to a new level.
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