King Coffee successfully penetrates the LuLu Hypermarket chain of large supermarkets.

As one of the largest retail groups operating in over 23 countries worldwide , including the Middle East, Asia, and Europe, the group currently employs over 65,000 people and generates annual revenue exceeding $8 billion. In addition, King Coffee products are also sold online through the official LuLu Hypermarket website and app.

LuLu Hypermarket, with its slogan 'Where the world comes to shop,' is an icon of the retail industry, always focused on creating a convenient shopping experience, competitive prices, and providing quality products to over 1,000,000 customers daily from the UAE, India, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Egypt, Malaysia, and Indonesia.

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This is considered good news that Ms. Le Hoang Diep Thao - Founder and CEO of King Coffee - wants to bring a brilliant resurgence to the Vietnamese coffee industry at the beginning of the new year - the Year of the Dragon 2024. In addition, she shared: “ The Middle East is a market with enormous potential and high competitiveness, requiring businesses to possess three basic elements to succeed: vision, reputation, and professionalism.”

King Coffee's launch in the Middle East as a "Made in Vietnam" product is a positive step that contributes to giving Vietnamese businesses more confidence to gain a foothold and develop in the Middle Eastern market.

King Coffee, positioned as a coffee expert and known for its international success, has returned to Vietnam and continued its success. On its journey to conquer the world, King Coffee has consistently maintained its growth rate, demonstrating commendable efforts in building a truly global national brand.

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Thanks to this, King Coffee has also maintained its position and achieved valuable awards over the past year, such as the event where King Coffee's products were sold directly to Costco Wholesale - the largest wholesale supply chain in the United States (in June 2023).

Most recently, King Coffee was also selected by Asia Business Outlook magazine as one of the Top 10 Coffee Companies from Southeast Asia 2023.

Therefore, the appearance of King Coffee at LuLu Hypermarket in six countries of the Gulf Cooperation Council (GCC) in particular, and the Middle East in general, is a significant milestone marking King Coffee's development to a new level.

Bao Anh

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