Lam Dong awakens the economic potential of night tourism

The new Lam Dong province possesses a lot of potential, converging various types of tourism, expecting to create unique tourism products among the "Blue sea - thousands of flowers - great forests", including night tourism products.

Show introducing the beauty of Vietnam and Lam Dong - Da Lat

Diverse night tourism products

Previously, Lam Dong had formed a chain of night service activities. However, night tourism activities were still quite monotonous, only stopping at eating, shopping, entertainment, small scale, mainly concentrated in the urban centers of the province.

After 2 years of implementing the project "Some models for developing night tourism products in Lam Dong province", 5 models for developing the night economy have been deployed, including: Performing arts activities; Sports, health care, beauty activities; Night shopping and entertainment; Night tourism; Introducing culinary culture, night food services. From there, the province has formed the City Flower Garden culinary area including: shopping area, diverse and rich culinary and beverage area; Tran Quoc Toan walking street with activities to display and introduce typical products and strengths of the locality; activities of singing and dancing, acoustic, loto music show, gong performance, sports and entertainment on weekends. Some night streets have many types of attractive activities for young people (Bar, Pub, Nightclub) such as: Nguyen Chi Thanh, Tang Bat Ho - Truong Cong Dinh (Xuan Huong ward - Da Lat) can serve all night...

Dalat hot air balloon show at night

In the coastal area, the Fishermen Show's Legend of the Fishing Village on the sparkling 4-storey water music stage; visit Po Sah Inư tower and enjoy traditional cuisine and folk art performances, experience traditional Cham weaving and pottery; Nighttime food and beverage area at NovaWorld Phan Thiet project with Summer Fest activities, art performances along with diverse and rich cuisine with many regional specialties in the country and abroad. Food streets, culinary night markets, local specialties, OCOP products, souvenirs on Tuyen Quang street (Phan Thiet ward), Nguyen Dinh Chieu street (Mui Ne ward) ... attract a large number of people and tourists to visit, eat, and shop.

Au Lac Epic Show

Aiming for unique and attractive night tourism products

Night-time economic models have initially contributed to diversifying tourism products, creating momentum for economic growth, and extending the length of stay of tourists. Ms. Nguyen Hoang Khanh (a tourist from Dong Nai) said: Lam Dong's night tourism services are increasingly rich and attractive. If before, I just wandered around Da Lat market and then went to sleep, now the night becomes bustling, I can walk around Xuan Huong Lake, admire the night scenery of Da Lat, shop for specialties, enjoy performing arts on walking streets and food streets.

However, in reality, night-time economic tourism activities have not been effectively exploited, are not diversified in many types, have low efficiency, and are mainly concentrated in densely populated urban areas. In addition, there is a lack of unique and attractive night tourism products, especially activities after 10 p.m.; have not yet created a synchronous product and service chain; activities are still limited, small-scale, and not commensurate with the potential...

Au Lac Epic Show

Mr. Nguyen Van Loc - Director of Lam Dong Department of Culture, Sports and Tourism said that in the coming time, the industry will continue to attract many investors to participate in developing the night economy in the province. At the same time, promote socialization, mobilize the participation of businesses inside and outside the province, form a number of unique night tourism models such as: night streets, culinary routes, art shows, night trains...

The industry continues to maintain, improve and enhance the quality of night-time economic models, focusing on the need for safe experiences for tourists, ensuring security and order and harmony with people's lives. Food courts will be renovated, introducing seafood and Central Highlands cuisine; restoring water music on Xuan Huong Lake; creating seasonal flower miniatures combined with LED lights; diversifying street art performances, especially activities imbued with local identity.

The province encourages investment in night entertainment centers, night spas, food tours, cultural shows applying XR and AR technology and developing high-end overnight services...

Source: https://bvhttdl.gov.vn/lam-dong-danh-thuc-tiem-nang-kinh-te-du-lich-dem-20250818114128158.htm