VPBank opens Flagship branch in Hanoi - A new step on the journey of sustainable development

On August 12, 2025, on the occasion of its 32nd anniversary, VPBank officially opened its first Flagship branch in Hanoi - also the second Flagship branch nationwide after the one in Ho Chi Minh City. Not simply a network expansion activity, the opening of VPBank's second Flagship branch is a strategic step marking the bank's determination to improve its services, completely change the customer experience and move closer to its goal of reaching the continental level.

As one of the leading private banks in Vietnam, VPBank has affirmed its outstanding capacity in terms of scale, business efficiency and innovation speed. In the first half of 2025, the bank recorded total assets exceeding VND 1.1 million billion, pre-tax profit reaching over VND 11,200 billion - impressive figures reflecting the strong momentum of VPBank's sustainable development strategy, customer-centricity and continuous innovation. In the context of the Vietnamese financial and banking market deeply integrating with the region and the world, VPBank is gradually building the foundation to become a financial institution of Asian stature.

Strategic progress after more than three decades of development

From a young bank established in 1993, VPBank has steadfastly pursued the mission of “For a Prosperous Vietnam” and constantly innovated to adapt to economic and financial fluctuations. Over the past three decades, the bank has gone through many key stages: expanding its network nationwide, pioneering the digitalization of products and services, developing a comprehensive financial and consumer ecosystem, strategic cooperation with international partners, and continuously reshaping the customer experience.

VPBank Flagship creates a strong impression of the image of a modern international standard bank

In that journey, the opening of Flagship branches is a turning point strategy. If Flagship in Ho Chi Minh City has made a strong impression on the image of a modern international standard bank, Flagship Hanoi continues to affirm VPBank's pioneering position right in the largest economic - cultural - financial center in the North. This is a testament to how VPBank redefines the concept of "bank branch" - not just a transaction point, but a comprehensive experience space, a financial center that harmoniously combines technology, services and lifestyle.

The Flagship model is a unique mark of VPBank, completely different from traditional bank branches. Here, every element - from architectural design, operating procedures, integrated technology, to service style - is aimed at improving customer experience, while reflecting the image of a dynamic, creative Vietnamese bank that is gradually approaching international standards.

Comprehensive, customer-centric trading space

Located at 89 Lang Ha, Dong Da Ward - one of the most prime locations in the capital - VPBank Flagship Hanoi has a total area of over 2,000 m², arranged into many interconnected and seamless functional areas. The space is designed around the philosophy of "Customers are the center of every service touch point".

Right from the reception area, customers are quickly identified and routed, supported by an online appointment booking system. The consulting area is a place to meet all needs - from basic services such as opening accounts, savings deposits, consumer loans - to advanced financial solutions such as asset management, investment consulting, long-term financial planning. The application of artificial intelligence, data analysis and biometric authentication helps improve accuracy, optimize processes and reduce waiting times.

Traditional transaction counters operate on a “paperless” model.

The traditional transaction area at Flagship Hanoi is operated according to the "paperless" model - reducing paperwork, saving time and contributing to environmental protection. The 24/7 self-service area with a multi-function transaction machine system allows customers to deposit - withdraw money, transfer money, pay bills... at any time of the day. The Digital Zone is where customers actively explore products, register for services, and access the latest promotions through modern touch screen devices. The Coffee Zone provides a relaxing and connecting space, while the Diamond customer area on the M floor is designed privately and luxuriously with tea, coffee, cakes and special drinks for high-end customers.

Design inspired by the image of a seashell – carrying the message “Shell of Community”

The highlight of Hanoi Flagship is also its iconic architectural design. The image of a shell - "Shell of Community" not only evokes protection and shelter, but also conveys the message that VPBank always accompanies and creates conditions for the community to develop sustainably. The seamlessness of the space, the combination of modern materials and traditional environmentally friendly materials such as bamboo, coconut fiber, and rice husks, imbued with Vietnamese identity, makes the branch not only a place for financial transactions but also a place for meeting, connecting and experiencing.

Affirming pioneering position, aiming for the top 100 largest banks in Asia

The opening of the Hanoi Flagship takes place in the context of VPBank being in a period of strong breakthrough in both scale and quality. From business indicators to development strategy, the bank clearly shows its orientation to reach the regional level, towards the standards of leading financial institutions in Asia.

VPBank Flagship has changed the way we look at banking services

The Flagship model is one of the strategic tools that helps VPBank realize that vision. This is not only a "gateway" connecting customers with a comprehensive service ecosystem, but also a "proof" of VPBank's ability to innovate, apply technology and standardize experiences. Standardizing this model nationwide will help VPBank create a consistent brand mark, while enhancing its competitiveness with international banks if it expands to foreign markets in the future.

According to VPBank representative, the goal of the Flagship model is not only to bring convenience and class, but also to change the way customers perceive banks - from a place for transactions to a space for experiencing finance - technology - lifestyle. This is VPBank's unique direction, demonstrating the pioneering goal of attracting customers with different experiences and services, thereby increasing long-term value and building customer loyalty at the strategic level.

With a strong financial foundation, rapid innovation and consistent strategy implementation, VPBank is gradually turning its ambition of becoming the leading universal bank in the region into reality. The Hanoi Flagship is a vivid testament to that spirit - a solid foundation for VPBank to continue to break through, affirm its leading position and bring the Vietnamese banking brand further on the international financial map.

Source: https://daibieunhandan.vn/vpbank-khai-truong-chi-nhanh-flagship-tai-ha-noi-buoc-di-moi-tren-hanh-trinh-phat-trien-ben-vung-10383686.html