This year's VIS 2025 has left many strong impressions in the hearts of the business community and international partners. With the gathering of 450 purchasing delegations from all continents and the participation of more than 400 Vietnamese enterprises, the event is not only a trade fair, but has truly become the biggest meeting point of the year for import and export activities, affirming Vietnam's position in the global supply chain. Following the success of this year's event, VIS 2026 will be held at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City from August 26 to 28, 2025.
To invite businesses to attend the Fair, find suppliers in Vietnam and connect for cooperation, the Vietnam Trade Office in Germany has chaired or coordinated with other parties to organize events to promote VIS 2026 in Germany.
On November 21, 2025, the Vietnam Trade Office in Germany coordinated with Edeka Höhne supermarket, Germany to organize a Vietnamese cuisine corner and promote the VIS 2026 event to a large number of German partners and consumers. Attending the program, from the German side were Mr. Roland Höhne, CEO of Edeka Höhne, Ms. Annette Höhne, Marketing Director of Edeka Höhne; Ms. Dang Thi Thanh Phuong, Trade Counselor of Vietnam in Germany and German businesses, guests, and shoppers at the supermarket. The Vietnamese cuisine corner attracted special attention from shoppers at the supermarket. Germans expressed their interest in dishes such as spring rolls, fried spring rolls, various salads... and learned about the methods and ingredients to create special Vietnamese dishes. German consumers are increasingly open to Asian cuisine and tend to use more spices in their dishes such as pepper, ginger, turmeric, etc.
At the event, Mr. Roland Höhne highly appreciated Vietnamese products and cuisine. With the support and connection of the Trade Office, he visited Vietnam last April, worked with Vietnamese fruit export companies, visited farms specializing in supplying Vietnamese exported fruits. He said that Edeka Höhne is planning to import products such as Vietnamese coffee, pepper spices or fruit candy products to test sell at Edeka Höhne supermarkets and will expand to the entire Edeka supermarket chain in Germany.
Ms. Dang Thi Thanh Phuong, Commercial Counselor, shared about the Vietnamese market and outstanding Vietnamese export products with German enterprises. In particular, she wished to welcome him and German enterprises to attend VIS 2026, international distribution channels, buyers and importers.
Previously, on November 20, 2025, the Vietnam Trade Office in Germany participated in the Viet Nam Dialogue 2025 event. Vietnam Dialogue 2025 is a forum on financial and business cooperation between Vietnam and Germany, held in Frankfurt, Germany. This event follows the success of the first edition in 2024, aiming to create a platform for connecting policymakers, businesses, and companies from the two countries. At the event, the Trade Office met with major associations such as the German Business Association Asia- Pacific (OAV), the German Chamber of Commerce and Industry, and representatives of the Ministries of Economics of the states of Baden Wutterburg, Bavaria, and Hesse. The Trade Office discussed the possibility of supporting the connection of businesses of the two sides and presented leaflets promoting VIS 2026 in German. The Trade Office also asked German agencies and organizations to inform and invite German businesses to attend VIS 2026 in Vietnam.
In addition, in exchanges and working with major German organizations and associations such as the German Wholesale, Foreign Trade and Services Association (BGA) or the German Import Support Program (IPD), the Trade Office also informed about the event and committed to supporting German businesses to attend VIS 2026.
In the coming time, in German trade and economic events that the Trade Office plans to attend such as the Berlin Summit Forum, major German exhibitions such as Fruit Logistica, Hannover Messe, etc., the Trade Office will continue to promote and invite German businesses and partners to exhibit and purchase at VIS 2026.
In the first 10 months of 2025, Vietnam's export turnover to Germany reached over 7.78 billion USD, an increase of 19% over the same period in 2025. Of which, coffee export turnover reached over 986.81 million USD, an increase of 95%; aquatic products approximately 183 million USD, an increase of 10%; cashew nuts reached over 174.77 million USD, an increase of 42%; pepper reached 107.4 million USD, an increase of 35%; vegetables and fruits reached over 67.94 million USD, an increase of 41%. EDEKA Höhne is the independent EDEKA supermarket chain run by the Höhne merchant family in the region. The Höhne retail group has operated supermarkets in Jessen, Annaburg and Bad Liebenwerda for 35 years and is preparing to open a supermarket in Herzberg (scheduled for the first quarter of 2026). |
Source: https://moit.gov.vn/tin-tuc/chuoi-hoat-dong-quang-ba-trien-lam-quoc-te-chuoi-cung-ung-viet-nam-viet-nam-international-sourcing-2026-tai-chlb-duc.html
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