Vietcombank Innovation: From Strategic Thinking to Sustainable Development Ecosystem

In a volatile business environment, innovation is no longer an option but has become a vital factor for every business. Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) identifies this as a strategic pillar, a long-term development orientation, associated with the vision of becoming a leading bank in digital transformation and value creation.

People are the deciding factor of success

Vietcombank puts customers at the center of every innovation decision. Every idea or initiative must originate from improving the experience and meeting the increasingly diverse needs of customers. In addition, the bank considers technology a key tool to help realize changes, focusing on exploiting the power of artificial intelligence, big data and automation to optimize all processes.

However, above all, Vietcombank considers people to be the decisive factor in the success of innovation. A culture that encourages initiative, testing new solutions and continuous learning is nurtured throughout the system.

A clear demonstration of this spirit is the “Idea Box” model - an online platform that allows any employee to submit suggestions for improving products, services or work processes. From small adjustments such as simplifying transaction forms to bold ideas for new business models, all are recorded, evaluated and can be implemented if feasible. This model not only makes it possible for ideas to be heard but also transforms the organizational culture, making each individual feel that they are a direct part of contributing to the overall innovation.

Vietcombank representative received the award for Top 10 Innovative and Effective Business Banks 2025. Photo: Vietcombank

Along with exploiting collective intelligence, Vietcombank also boldly applies the most advanced technologies, notably new-generation artificial intelligence (Generative AI). This is not just a tool, but a way to restructure banking operations. Generative AI is applied in many areas, from automating business processes, analyzing and forecasting business data, personalizing customer service, to supporting the development of new products based on actual market behavior and needs. AI also plays an important role in risk management and security, with the ability to detect unusual transactions early and prevent potential risks.

The application of innovative models such as "Idea Box" or AI Banking not only brings immediate results, but also creates a solid foundation for long-term development. It is important that each initiative is considered in relation to the bank's overall strategy, ensuring that innovation is not separated from the business orientation and sustainable values that Vietcombank is pursuing.

Combining strategic thinking with modern technology

Entering a new phase, Vietcombank aims to develop innovation as a comprehensive ecosystem, in which people, technology, processes and culture are closely connected.

According to the bank representative, this is not a collection of separate projects or initiatives, but rather an interconnected structure where all elements complement and promote each other. This ecosystem aims to maintain the ability to adapt quickly to change, while ensuring that each step forward creates sustainable value.

Vietcombank representative received the award for Top 50 Innovative and Effective Enterprises 2025. Photo: Vietcombank

In that ecosystem, people are at the center. Vietcombank focuses on training and fostering creativity, problem-solving ability and the ability to master new technologies for its staff. Equipping employees with knowledge of AI, big data, information security or design thinking methods not only helps employees apply it to their current work, but also opens up the possibility of creating new values in the future. The bank also sets up a recognition and reward mechanism to encourage the spirit of contributing ideas, making creativity a daily habit.

Technology serves as the infrastructure of the innovation ecosystem. Vietcombank invests heavily in digital platforms, centralized data systems and advanced analytics tools, ensuring that every creative idea can be realized quickly and securely. The combination of technology and flexible processes allows the bank to test initiatives on a small scale, learn quickly, and then expand across the system when proven effective.

Vietcombank builds a working environment where every idea, whether successful or not, contributes to the collective knowledge base and creates a foundation for further innovation. This openness helps the bank maintain a continuous flow of ideas, avoiding stagnation in a fiercely competitive environment.

Vietcombank also recognizes the power of collaboration in innovation. The bank strengthens its connections with technology partners, universities, research organizations and international experts to update new trends and share experiences with the domestic business community. This approach helps Vietcombank's innovation ecosystem not be limited to internal scope, but expand to the entire network of partners and markets.

Looking to the future, Vietcombank is determined to build an innovation ecosystem as a strategic pillar, ensuring that the bank's development is not only measured by profits, but also by the positive impact on customers, employees, shareholders and the community. Each new initiative and each technology application is considered for its potential to contribute to improving service quality, expanding financial access and supporting the national digital transformation process.

With a long-term vision and synchronous implementation, Vietcombank is gradually affirming its pioneering position in the field of innovation in the Vietnamese banking industry. The combination of strategic thinking, modern technology and creative culture not only helps the bank maintain its competitive advantage, but also contributes to building a dynamic, adaptive and sustainable value-oriented financial - banking ecosystem for the whole economy .

Source: https://daibieunhandan.vn/doi-moi-sang-tao-vietcombank-tu-tu-duy-chien-luoc-den-he-sinh-thai-phat-trien-ben-vung-10383514.html