Promoting digital habits within the community.

DNO - The "Digital Branch - Digital Family" model implemented by the Women's Union of Da Nang city is gradually helping women become a force in spreading digital skills within families and residential areas, contributing to bringing digital transformation closer to people's lives.

Ms. Nguyen Thi Thuy Dung (on the right) instructs family members on how to use the digital platform. Photo: Nguyen Cuong

Digital transformation in everyday life

One weekend in Le Son Bac village (Hoa Tien commune), Nguyen Thi Thuy Dung's house was bustling with conversation as several women from the neighborhood helped each other use smartphones. Some asked how to scan QR codes, others requested guidance on updating their VNeID, while some were busy looking up personal information.

Through "digital literacy" classes organized by women's associations, many women have gradually become familiar with performing online procedures, making cashless payments, and accessing information online. Operations that were once unfamiliar, such as online payments, information retrieval, or using AI to search for content, have now become more commonplace for many women in rural areas.

Ms. Nguyen Thi Thuy Dung, a member of the Women's Association in Le Son Bac village, said that previously, the family's phone was mainly used for making calls or checking news. After participating in the "Digital Family" model, she and her family members have learned to update VNeID, search for information, and identify misleading content on social media.

"Previously, I only used my phone for calls and news, so I was hesitant to try many features. Now I know how to use AI to find recipes, look up necessary information, and guide my children through some simple online lessons," Ms. Dung shared.

[ Video ] - Ms. Le Thu Sa, Chairwoman of the Women's Union of Hoa Tien commune, shares the importance of implementing the "Digital Family" model in the commune:

Not only in Le Son Bac village, the "Digital Branch - Digital Family" model has also been implemented in many other community activities, helping members gradually become familiar with accessing information and handling procedures online. From being hesitant, many women have begun to proactively learn and apply digital skills to their daily lives.

In Hai Chau ward, the model has also brought about a change for many older women who previously had limited access to smartphones. Ms. Nguyen Thi Hong, a member of the Tan Hoa A3 Women's Association, said that she used to only use her phone to read newspapers and make video calls to relatives. After receiving direct guidance from association officials, she learned many more functions to help with her daily life.

According to Ms. Hong, the most significant thing is that older people no longer feel left behind as many activities shift to the digital environment. After the in-person training sessions, many women gradually became familiar with using smartphones, independently searching for information and performing some daily tasks instead of having to rely on their children and grandchildren as before.

Meanwhile, in communes such as Nam Phuoc, Duy Nghia, Tam My, and Nui Thanh, the "Digital Branch" and "Digital Family" models are being actively implemented by all levels of the Association to meet the increasingly high demands of digital transformation within the organization.

For example, in Duy Nghia commune, the "Digital Branch" and "Digital Family" models, recently implemented in An Luong village, have attracted the participation of dozens of female members.

At the launch event, the Duy Nghia Commune Women's Union also organized a "Golden Bell Challenge - Applying Digital Transformation" competition to help members strengthen their knowledge and skills in using technology and protecting personal information.

Ms. Do Thi Kim Bang, Chairwoman of the Women's Union of Duy Nghia commune, stated that building the "Digital Branch" and "Digital Family" models is a concrete step to support women members in accessing technology, improving the quality of Union activities in a "paperless" direction, and strengthening the application of digital platforms such as Zalo and Facebook in propaganda, connection, and task implementation.

In January 2026, the City Women's Union issued a plan to implement the breakthrough initiative "Comprehensive digital transformation in the organization; accompanying women in enhancing digital capacity" for the period 2026-2030. The plan sets the goal of striving to achieve the following by 2030: each commune and ward will establish a "Digital Union Branch"; at least 50% of sub-branches will have a "Digital Sub-branch" model; a "Digital Core Women's Group/Team"; each sub-branch/group will have a "Digital Family" model; and 100% of members and 80% of women will be supported in using online public services and electronic payments on digital platforms.

In 2026, each local Women's Union branch will organize or co-organize at least one training activity to enhance the capacity of officials, members, and women participating in the digital society, digital economy , and digital government. At least 50% of the communication activities of the Women's Union at all levels will be organized and disseminated on digital platforms.

Integrating digital skills into branch activities.

Behind these digital skills workshops lies a new approach at the grassroots level. Many branches not only maintain traditional activities but have also incorporated digital skills content into their regular schedules, organizing "digital literacy classes" and "digital learning corners" where members can learn and practice on the spot.

According to Ms. Le Thu Sa, President of the Women's Union of Hoa Tien commune, the model was initially implemented in Le Son Bac village with 100 participating households, and then expanded to other villages. The content focuses on practical skills such as installing VNeID, online payment, information lookup, and protecting personal data.

"When a family member masters basic digital skills, they often teach others, especially the elderly. As a result, access to and use of digital tools is not limited to individuals but gradually spreads throughout the community," Ms. Sa said.

By 2026, the City Women's Union aims to support 100% of women managing businesses, cooperatives, and associations in accessing training courses and applying science and technology in production and business. Photo: NGUYEN CUONG

Not only in suburban areas, but many women's associations in the inner city are also gradually shifting their activities to the online environment. In Hai Chau ward, the Women's Union of the ward has implemented the model in 174 branches, including 173 residential area branches and 1 ward police branch. To date, each residential area branch has built at least one "Digital Family"; and the ward police branch has 100% of its female officers registered to participate.

According to Ms. Duong Ngoc Phuong, Chairwoman of the Women's Union of Hai Chau Ward, 100% of the branches in the ward have Zalo groups to organize activities, receive information, and interact with members. In addition, the union also organizes awareness campaigns on combating fake news, guiding members on identifying risks on social media, and skills in protecting personal information.

"Bringing association activities online helps to innovate the way we conduct our meetings and creates a habit of accessing official information," Ms. Phuong said.

[Video] - Ms. Duong Ngoc Phuong, President of the Women's Union of Hai Chau Ward, speaks about the implementation of the "Digital Family" model at the branches in the ward:

According to Ms. Luong Thi Dao, Standing Vice President of the Ho Chi Minh City Women's Union, for the 2025-2030 term, the union has identified comprehensive digital transformation within the union system and accompanying the enhancement of digital capabilities for women as one of its breakthroughs.

Based on that, the association developed and implemented a plan for the 2026-2030 period with the models "Digital Branch - Digital Association - Digital Family," simultaneously deploying them from the grassroots level and selecting suitable families to serve as pilot sites, prioritizing households with multiple generations participating to create a ripple effect.

Following its launch in March 2026, local branches have unanimously responded and implemented models suitable to their specific conditions. Since the beginning of the year, the entire city has 118 "Digital Branches" and 593 "Digital Families".

Building this model not only facilitates access to digital services such as healthcare, education, and public administration, but also contributes to enhancing online safety skills and strengthening family bonds.

"In the coming time, the City Women's Union will continue to promote communication and replicate the model, aiming to spread awareness and encourage the application of information technology in union activities and daily life, contributing to building a safe and effective digital community," Ms. Dao said.

[Video] - Standing Vice President of the Women's Union of Ho Chi Minh City, Luong Thi Dao, comments on the "Digital Family" model:

Source: https://baodanang.vn/lan-toa-thoi-quen-so-trong-cong-dong-dan-cu-3338700.html