Taking heritage economy as a driving force for sustainable tourism development

In 2025, Quang Ninh province strives to attract 20 million tourists , including 4.5 million international visitors. Total revenue from tourism activities is 50,000 billion VND.

Photo caption — *The beautiful scenery of Ha Long Bay attracts many tourists to visit and explore . Photo: Hoang Hieu/VNA*

To achieve this goal, in 2025, Quang Ninh will take the heritage economy as the driving force for sustainable tourism development, gradually turning Quang Ninh into a regional and international connection center, an attractive global tourist destination. Quang Ninh is considered a "miniature Vietnam", a locality with many potentials, strengths, unique values, outstanding opportunities, competitive advantages are "natural" and "artificial" factors such as Ha Long Bay, Bai Tu Long, mining areas, geology, geomorphology, Yen Tu heritage associated with Truc Lam Buddhism, a network of 630 historical - cultural relics; factors related to the character and people of Quang Ninh, especially the tradition of "discipline and unity" of the mining area... These factors create opportunities for the development of modern comprehensive services to increasingly play a leading role, develop tourism into a spearhead economic sector, creating the foundation for building a sustainable heritage economy. Quang Ninh Provincial Party Secretary Vu Dai Thang informed that the province focuses on preserving sustainable heritage, developing smart tourism, applying digital technology in tourism promotion and management, building creative tourism products based on cultural and historical foundations to enhance the experience of tourists. At the same time, mobilize and effectively use all legal resources to develop new and innovative products, improve existing tourism products; develop creative tourism types, build a green tourism ecosystem; train and develop high-quality human resources, promote regional linkages and international cooperation. Quang Ninh prioritizes promoting and advertising tourism, finding new tourist markets; applying information technology, artificial intelligence and digital transformation. At the same time, focus on diversifying and improving the quality of tourism products, especially high-end tourism products, based on exploiting traditional cultural values, especially heritage values.

In 2025, the tourism industry will continue to improve and develop new tourism products based on cultural values, heritages, and historical relics such as: Nostalgic tourist destination of ferry waiting room and Bai Chay ferry route; Yen Lap Lake - Loi Am Pagoda scenic relic; deploying new tourist routes on Ha Long Bay, Bai Tu Long Bay... The province will diversify tourism products, based on promoting the value of the World Natural Heritage Ha Long Bay to increase new experiences for tourists. Including exploiting 3 beaches Soi Sim, Hang Co, Trinh Nu on Ha Long Bay; performing arts combined with light parties in some qualified caves on the bay; identifying 7 pristine island areas and beaches for high-spending customers in the top 1% of the world's population... The tourism industry will focus on investing in key tourist areas and destinations; effectively implement the program to preserve and promote the value of natural heritage, tangible and intangible culture, develop the cultural industry... Specifically, Quang Ninh focuses on developing the cultural industry, especially industries associated with heritage strengths such as cultural tourism, cuisine, handicrafts... associated with the pilot model of a high-tech cultural industrial park.

The province prioritizes building a more distinctive and prominent brand for Quang Ninh cultural heritage and constantly innovates its cultural heritage marketing strategy to suit the global network interaction environment so that Quang Ninh tourism is a comprehensive combination of all types. At the same time, it encourages increased investment resources and promotes investment attraction to renovate and upgrade cultural works and tourist facilities associated with promoting traditional tangible and intangible cultural values, imbued with national identity, and having a mark in the historical process of the nation. Quang Ninh identifies heritage as a special type of asset, a commodity whose value increases over time, having a great impact on the sustainable development of tourism economy, so it has recognized and oriented in protecting, managing, and exploiting effectively, gradually turning this locality into an attractive tourist destination.

According to Director of the Department of Tourism Nguyen Huyen Anh, the tourism industry has identified synchronous solutions and policies to support the development of high-end tourism products; provide professional services; train high-quality human resources. At the same time, form an ecosystem to provide high-end tourism products; have promotional campaigns focusing on market segments, services, destinations and high-end tourism brands of Quang Ninh. In 2024, Quang Ninh province will welcome 19 million visitors, including 3.8 million international visitors, an increase of 1.7 times compared to 2023, reaching a record number compared to before COVID-19. Source: https://baotintuc.vn/du-lich/lay-kinh-te-di-san-lam-dong-luc-phat-trien-du-lich-ben-vung-20250113095410994.htm