Opening Ceremony of Vietnam Online Shopping Day Online Friday 2024

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan directed at the ceremony.

Online Friday 2024 takes place from 0:00 on November 29 to 12:00 on December 1, including a series of attractive activities: 60-hour online shopping event on e-commerce floors and digital platforms in Vietnam; Big OFF festival to experience e-commerce at Hoan Kiem Lake walking street and Hanoi Children's Palace with many exciting activities.

In particular, throughout Online Friday 2024, there will also be the participation of many content creators and operators on digital platforms (Vitamin, VTVcab, ACCESSTRADE, BLIVEE, BYSCOM, PT Group, TIKMAX, HANG DU MUC ENTERTAINMENT...). They closely connect with brands and businesses to introduce and promote specialties from all over the country. The activities will contribute to enhancing the value of Vietnamese goods and promoting Vietnamese goods to confidently stand shoulder to shoulder with international brands.

Online Friday is one of the activities within the framework of the program "National E-commerce Week and Vietnam Online Shopping Day - Online Friday". The program "National E-commerce Week and Vietnam Online Shopping Day - Online Friday" was assigned by the Ministry of Industry and Trade to the Department of E-commerce and Digital Economy to coordinate with relevant units to implement annually since 2014. This is one of the outstanding activities, within the tasks of the National E-commerce Development Program for the period 2021 - 2025 approved by the Government. The event is of great significance for the community to join hands, build solutions for people and consumers; and build a healthy, competitive and sustainable e-commerce market.

To ensure the success of the program, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan requested that participating units must comply with: Products must have clear origin, be genuine, and ensure the trust of people and consumers when participating in transactions; It is necessary to improve and ensure the experience of consumers in the online transaction environment; It is necessary to connect and create conditions for Vietnamese businesses to have the opportunity to access and expand the market through e-commerce; It is necessary to control promotional and discount programs, ensure their authenticity, and ensure the rights of consumers: It is necessary to promote propaganda work, closely coordinate with media agencies, and increase information sharing so that consumers know and understand how to protect their rights when participating in transactions in the online environment.

The power of resonance

Many Departments of Industry and Trade of provinces and cities join in opening 60 hours of Vietnam Online Shopping Day

This year's event is not only limited to Hanoi but also spread strongly across the country. More than 30 Departments of Industry and Trade of provinces and cities joined together to open 60 hours of Vietnam Online Shopping Day with the participation of local businesses and sellers. This activity demonstrates the spirit of solidarity and responsibility in promoting sustainable e-commerce development, creating a solid bridge between the Central and local levels.

In addition, the coordination between major e-commerce platforms such as TikTok Shop, Sendo... with local Departments of Industry and Trade is also a highlight of this year's Week. Through this coordination, specialties from Vietnam's regions will be widely promoted, creating a bridge to bring culinary culture and local values ​​closer to consumers nationwide. The close coordination between e-commerce platforms and the Department of Industry and Trade not only helps promote regional specialties, but also brings the unique cultural and culinary values ​​of each locality closer to consumers nationwide.

Not only localities, Online Friday 2024 has also gathered a large response from businesses, manufacturers, logistics units, and organizations providing digital infrastructure solutions. Typically, in Ho Chi Minh City, accompanying Online Friday 2024, KIDO Group - one of the leading food corporations in Vietnam has launched a series of attractive promotions, creating a vibrant shopping atmosphere, attracting the active participation of consumers.

Proud of Vietnamese products standing side by side with global brands

One of the highlights of this year's program is the BigOFF activity - Proud of Vietnamese Goods. With 06 livestream booths introducing agricultural products and typical specialties across the country, the BigOFF activity will also contribute to bringing Vietnamese goods closer to consumers nationwide; thereby strengthening connections and promoting the value of Vietnamese goods to a large number of customers.

With the spirit of pride and promoting the consumption of Vietnamese goods, the event promises to strongly stir up the Vietnamese e-commerce market at the end of the year. This is an opportunity not to be missed for consumers and businesses when they can experience thousands of incentives from reputable brands.

As the official sponsor of Online Friday 2024, Ms. Kieu Anh - Director of Deli Vietnam E-commerce shared: This is the second year that Deli has accompanied Online Friday - the biggest e-commerce event of the year. At this event, businesses get closer to consumers, and consumers have more fun shopping experiences. Online Friday is not only an opportunity to promote e-commerce but also an opportunity for us to connect with many industries, having the opportunity to introduce quality, user-friendly products.

The organizers hope that Vietnamese enterprises, especially Vietnamese brands, will actively participate in the e-commerce market. This will bring great opportunities for enterprises to exploit the potential of e-commerce, while creating an important stepping stone to affirm the quality and position of Vietnamese goods in both domestic and international markets.

Many attractive offers at Voucher Festival

Also in the program, a Voucher Festival organized by brands and businesses participating in the program will bring customers interesting shopping experiences. Specifically, e-commerce platforms such as Shopee, Lazada, TikTok Shop, Sendo ... will bring customers thousands of vouchers and promotional codes when shopping on web and app platforms. Consumers on Online Shopping Day when traveling and shopping will also receive OnlineFriday discount codes when using the Grab app during their experience. In response to "Vietnam Online Shopping Day - Online Friday 2024", Shopee launched 1,000 vouchers exclusively for the event, allowing a 100% discount of up to 50,000 for valid orders from 0 VND on the Shopee app. Vouchers are applied to the entire Shopee platform. In particular, the voucher validity is not limited to “Vietnam Online Shopping Day - Online Friday 2024” and will take place from November 29, 2024 to December 29, 2024. In addition, on this occasion, Shopee also has the program “Shopee joins hands with Vietnamese goods” with promotions of up to 50%, along with free shipping for fashion, consumer, lifestyle and electronics product groups.

As a multi-service platform, Grab also actively participates in the program "Vietnam Online Shopping Day - Online Friday 2024" with the promotion code ONLINEFRIDAY, applicable in Ho Chi Minh City and Hanoi. Specifically, from 00:00 on November 29, 2024 to 12:00 on December 1, 2024, Grab will offer a Freeship promotion of VND 16,000 for orders with a minimum value of VND 100,000 (limited number of promotions per day) for GrabFood food delivery service, GrabMart online grocery shopping (applicable to stores displaying promotions on GrabFood & GrabMart).

During the same 60-hour golden period, the ONLINEFRIDAY promotion code can also be used for GrabBike and GrabCar transportation services to get a 25% discount (up to VND 50,000) x 4 GrabBike/GrabCar rides for each user account during the program period (limited number of promotions and cannot be used in conjunction with other promotions and surcharges).

In addition, to support customers who love to attend the opening ceremony of the event "Vietnam Online Shopping Day - Online Friday 2024" on November 30, 2024, Grab also offers the promotional code CUNGTHIEUNHI for GrabBike and GrabCar transportation services for customers booking trips to/from Hanoi Children's Palace. The promotional code CUNGTHIEUNHI will help customers who book a car get a 30% discount, up to VND 50,000 x 4 GrabBike/GrabCar trips for each user account on November 30, 2024. The number of promotions is limited and cannot be used in conjunction with other promotions and surcharges.

According to a representative from TikTok Vietnam, in order to stimulate consumption and purchase of Vietnamese goods, the TikTok Shop platform has launched a series of discount vouchers of up to 20%, valued from VND 20,000 to VND 100,000, applicable to all Vietnamese products on the platform. Especially during the Golden Hour from 20:30 to 21:00 on November 29, consumers have the opportunity to receive vouchers of VND 200,000 with limited quantity.

Responding to the program, a representative of the e-commerce platform Lazada also said that it will sponsor thousands of vouchers with discounts of 8%, 10%, 12% and free shipping. In particular, during the 60 hours of online shopping, Lazada will give customers 1,000 vouchers worth 50,000 VND.

A representative of FPT's Sendo Farm e-commerce platform said it will sponsor 10,000 gifts when purchasing, thousands of 10% vouchers and discounts up to 70%. In particular, during the 60 hours of online shopping, Sendo Farm will offer a great deal of buy 1 get 1 free for some products during the livestream session.

In order to support sellers to optimize operations and save costs when participating in the program, the Sapo multi-channel sales management platform offers attractive incentives, including: Free 03 months of use or a set of professional sales equipment when purchasing Sapo sales management software Pro package from 2 years; Free 03 more months of software use when connecting to VietQR Pro payment solution on Sapo; Super preferential delivery from only 15,500 VND through the SPX shipping unit on Sapo Express.

Consumers nationwide can visit the program's official website: https://onlinefriday.vn/ to search for products and attractive promotions that interest them.

The National E-commerce Week and Vietnam Online Shopping Day have received the support of many businesses and people. In 2024, the program entered its 11th year with many innovations to better meet the needs of businesses and consumers in the digital transformation era. The program has become a festival for e-commerce workers in Vietnam, with the participation of many e-commerce businesses, digital platforms; delivery, logistics, and payment infrastructure businesses; the coordination of localities; and media and press agencies; bringing consumers a meaningful online consumption festival.

Source: https://moit.gov.vn/tin-tuc/le-khai-mac-ngay-mua-sam-truc-tuyen-viet-nam-online-friday-2024.html