Recently, on the online community theqoo, there was a heated discussion about a post listing the 6 Korean female artists who currently have the most personal advertising contracts.
The Korean female artist dominating the advertising field at the moment is singer Lee Hyori, with a total of 13 advertising contracts, including: Lotte ON, Veganery, Reebok Korea, Lotte Rent a Car: My Car, BB Lab, d'Alba, Pulmuone, Hurom, Speak, Jungsaemmool, Guess, LG Dios Dishwaser and Ilpoomjinro.
Lee Hyori collaborates with brands in many fields from services, technology, food, beauty, fashion ... but mainly Korean brands.
Notably, the female singer born in 1979 (45 years old) has only returned to the role of commercial advertising model since the end of 2023 (after 11 years), but has had a series of brands offering cooperation.
Also owning 13 commercials equivalent to Lee Hyori is young actress Go Yoon Jung.
She is collaborating with Marithé François Girbaud, Ryo Root:Gen, Penshoppe, Carrot Insurance, Lensme, Discovery Expedition, Mai Ohw Mai, Puradak Chicken, Vodana, Goodal, Q-One Easy Tomorrow, NH Nonghyub Bank and Chanel.
Thanks to the success of a series of films "Hoan Hon 2", "Moving", "Death's Game", "Sweet Home", Go Yoon Jung became a hot face in the advertising industry.
In addition, the beauty born in 1996 is famous for having a desirable diamond-ratio face, so she is increasingly sought after by many brands.
At the end of April, Korean media reported that Go Yoon Jung was chosen as the ambassador of Chanel - one of the world's leading luxury fashion brands.
Actress Go Min Si is not far behind with 12 advertising contracts, including Jenny House, Shurink Universe, Molvany, Merythod, Alcon Water Lens, Morning is Back, OATSIDE, Galaxy S24, Welchs, Scholl, Vunque, Arena.
Go Min Si is also an impressive face on the Korean screen among the young 9X actors. She has won many prestigious awards, typically the 2023 Blue Dragon Best New Actress Award.
Besides, Go Min Si is highly appreciated for her style and image that is suitable for many brands.
IU is not only the top female singer in the Korean music industry at the moment, but also a famous name in the advertising field.
She collaborates with 11 domestic and international brands including: Gucci, KDPharma, J.Estina, Hite Jinro, Blackyak, Evezary, New Balance, Pepsi, Woori Bank, Clalen, Estee Lauder.
IU's biggest contract is Gucci's global ambassador, from 2022 to present.
Actress Han So Hee and idol Jennie (Blackpink) both have 8 advertising contracts. Although the number is less than the 3 stars mentioned above, they have in common that they collaborate with many international luxury brands.
Han So Hee is currently an ambassador and model for Dior, Boucheron, L'Oréal Paris, Omega, Giordano, Charles & Keith, Fila, Shark Beauty.
Recently, Han So Hee went to France to attend the Cannes Film Festival as the global ambassador of luxury jewelry brand Boucheron. The beauty born in 1994 is also a Korean star favored by French fashion house Dior.
Meanwhile, Jennie is an ambassador and collaborates with Chanel, Calvin Klein, Gentle Monster, Tamburins, HERA, Jacquemus, Adidas, Maison Kitsuné.
The singer of "You & Me" is a Kpop idol with remarkable influence in the fashion industry, known as the "sold-out queen" and constantly creating hot fashion trends among young people.
Jennie is also a top ambassador for Chanel and Calvin Klein. She regularly attends Chanel shows, appears on the covers of fashion magazines, and is chosen to model for the brand's global campaigns.
Source: https://laodong.vn/van-hoa-giai-tri/lee-hyori-jennie-va-nhung-sao-nu-han-quoc-thong-tri-linh-vuc-quang-cao-1348068.ldo
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